doola is hiring a
Head of Brand in United States

Summary

The job description is for a Brand Director role at doola, a company that provides an Operating System (OS) for online businesses. The Brand Director will be responsible for revamping the brand messaging/identity and improving brand recognition through national/global campaigns, events, and stunts.

Requirements

• 5+ years of proven brand marketing experience building and leading an in-house team and agency network
• Proven ability to translate business objectives and strategies into creative and compelling concepts across a variety of objectives (education, awareness, revenue, etc.)
• Experience in conception, production, execution and reporting of large - scale campaigns
• Hands-on experience in coordinating execution across all awareness channels
• Demonstrated ability to develop inspiring creative that achieves performance targets
• Strong business and financial acumen combined with demonstrated analytical skills
• A creative eye and genuine curiosity for innovative opportunities to connect with our customers
• A holistic brand thinker who appreciates and invests in the entire process, from product development to marketing to driving loyalty
• Experience developing and evolving brand systems
• Ability to thrive in a fast-paced, data-driven environment
• A natural ability to collaborate well with others across the organization and thrive in a fast-paced and highly fluid environment

Responsibilities

• Oversee the planning, development, and execution of the company’s brand vision and strategy across channels
• Serve as a passionate advocate for the brand throughout the enterprise and partner with leaders across the company to ensure underlying brand principles, value proposition, social purpose, and customer needs are consistently met
• Connect the powerful stories that emerge from our Members every day to our wider brand narratives and activations
• Partner with all enterprise stakeholders to build go-to-market strategies that infuse our brand across all user touchpoints through visuals, tone, voice, and experience
• Own brand guidelines and collaborate with the creative, production, design and copy teams to implement across all communication channels
• Lead and be accountable for the vision, strategy, and results of brand positioning and campaigns, harmonizing a clear brand message across all channels (online and off)
• Craft an environment and process for brand messaging to come to life, ensuring campaigns and content are on-brand, optimized for experience, press coverage, brand sentiment shifts, engagement, and overall sales impact
• Protect the integrity of the brand, while encouraging creative exploration and risk-taking