Re:Build Manufacturing is hiring a
Head of Brand Marketing

Summary

The Head of Brand Marketing will own strategy for building a category defying brand at Re:Car, Inc., reporting directly to the head of Brand, Marketing and Communications. They will lead brand planning initiatives, create marketing collateral, and manage the marketing budget.

Requirements

• 10+ years of experience
• Proven experience as a Head of Brand Marketing or in a similar leadership role
• Strong strategic thinking and analytical skills
• Excellent communication and storytelling skills
• Creative thinker with a passion for innovative marketing approaches and brand building
• Experience in digital marketing, social media, content creation, and campaign management
• Strong leadership and team management skills
• Knowledge of brand tracking metrics, market research methodologies, and competitive analysis

Responsibilities

• Lead our brand planning initiatives, market research, competitive analysis, and brand positioning
• Oversee the development of compelling marketing collateral, including advertising campaigns, digital content and more
• Be the guide for the rest of the marketing org to shepherd concepts through partner teams such as creative, growth, social, community, PR
• Develop a measurement framework that works alongside our commercial and growth teams that drives continuous improvement

Preferred Qualifications

• Ability to commute to NYC or Troy, MI
• Reflecting the communities in which Re:Car operates