Equip is hiring a
Head of Brand Marketing in United States

Summary

The job is for the Head of Brand Marketing at Equip, a virtual eating disorder treatment program. The role involves overseeing brand, creative, and communication marketing initiatives and scaling Equip's brand narrative. The ideal candidate should have a bachelor's degree or higher and 10+ years of professional experience in brand marketing, with healthcare and startup experience preferred.

Requirements

• Bachelor's Degree or higher
• 10+ years of professional experience in a brand marketing role; healthcare and startup experience preferred

Responsibilities

• Build multi-year vision and strategic plan for scaling Equip’s brand awareness and positioning across audience types
• Oversee the content strategy across audiences and channel types, informed by audience insights, creative learnings, and channel initiatives focus
• Own strategy and implementation of brand marketing processes, playbooks, and go to market execution
• Partner closely with Growth Marketing & B2B Marketing on campaign build-outs across creative, messaging, and positioning based on audience insights
• Collaborate cross-functionally across audience-facing teams (ie Admissions, Patient Experience, etc) to optimize engagement at each touchpoint of the patient journey
• Own KPI reporting of all brand metrics & insights, driving learnings and insights across the full marketing funnel
• Own brand marketing budget allocation and tracking across creative, content and PR

Benefits

• Competitive compensation and benefits programs
• Short and long term incentives, including yearly bonus potential
• Remote work from home
• Flexible PTO & Leave programs
• Health, dental, and vision insurance
• Wellness and reproductive care programs
• 401k retirement savings plan
• Home office set-up stipend
• Student Loan Repayment (If Applicable)
• Professional development stipend (If Applicable)
• Co-working monthly stipend (If Applicable)