Career Renew is hiring a
Head of Marketing

Summary

The job description is for a Head of Marketing in the crypto industry who will lead a team, develop marketing strategies, manage budgets, and advocate for community efforts. The candidate should have at least 5 years of executive or leadership level marketing experience, 2+ years of experience in crypto, and be based in GMT -5 to +3 timezones.

Requirements

• Based in GMT -5 to +3
• Prior experience working in the top companies in Web3
• 5+ years of executive or leadership level marketing experience
• 2+ years of experience in crypto
• Deep understanding of industry standard tools/tactics: Twitter, Discord, governance forums, IRL events
• High EQ and proven leadership abilities: lead in a way that internally and externally fosters a culture of kindness and industry ethos alignment, while also having high standards for excellence

Responsibilities

• Alignment: Structure OKRs/KPIs for individual and team success that align the marketing org with leadership, product, and sales
• Strategy creation: Craft and develop a comprehensive marketing playbook that guides each brand and product on how to execute flawlessly on a comprehensive strategy, adaptable for their unique product, market positioning, and users
• Build systems for efficient execution: Work with your team, as well as cross departmentally (product, sales, ops), to deliver on your strategies, campaigns, and playbooks in a detail oriented, time conscious, and competitive manner that drives results. Building the systems and processes along the way to most effectively execute
• Data driven decision making: Analyze market trends, competitor activities, user behaviors, and community involvement to inform and optimize the marketing playbook
• Leadership & collaboration: Lead, coach, and support a team of top tier marketing and community managers. You should foster a tight and collaborative relationship with sales and product to ensure aligned efforts and foster success for each other
• Budget management: Propose and own a marketing budget, including the strategic rationale for events, campaigns, and other resources. Delivering data driven reports on the ROI regularly
• Community and marketing advocacy: Be the advocate for community and marketing efforts on a product and organizational level. We want to grow a world class marketing and community team, help us deliver

Preferred Qualifications

Excellent written and verbal English required