Head Of Brand Marketing

Summary

Join Mesa, a company revolutionizing homeownership affordability, as their Head of Brand Marketing. You will be a key member of the executive team, responsible for creating and scaling the homeowner membership category. This role demands experience in building brands from the ground up, particularly within the fintech or proptech sectors. You will lead the brand marketing team, develop comprehensive strategies, and oversee impactful marketing campaigns across various channels. Success hinges on driving growth, enhancing brand awareness, and establishing Mesa as a category leader. The position offers competitive compensation, including equity, and excellent benefits.

Requirements

• Proven experience (7-10+ years) in brand marketing, with a leadership role at a high-growth startup or fast-paced organization
• Experience building a new consumer category and brand from scratch
• Deep understanding of brand-building principles and strategies, including digital and social media landscapes
• Track record of successfully developing and scaling brand strategies that drive business growth
• Strong leadership and team management skills, with the ability to inspire and lead a high-performing team
• Excellent communication, storytelling, and presentation skills
• Analytical mindset with the ability to leverage data to inform marketing strategies and decisions
• A passion for innovation, creativity, and disruption in marketing

Responsibilities

• Help us design and execute a strategy to create the homeowner membership category, and position Mesa as the category leader
• Drive PR strategy and manage relationships with external partners, media, and influencers to amplify brand reach
• Own the visual look and feel of the Mesa brand across any touchpoint, ensuring it reinforces our brand identity and evolves over time
• Source and manage 3rd party agencies that serve to create the homeowner membership category
• Develop and execute a comprehensive brand strategy that aligns with the company’s vision, goals, and target audience
• Build, mentor, and lead the brand marketing team, fostering a culture of creativity, collaboration, and accountability
• Define and refine the company’s brand positioning and messaging to ensure consistency and relevance across all touchpoints
• Oversee the creation of high-impact marketing campaigns, from concept to execution, across digital, social media, content, and experiential marketing
• Partner with product, partnerships, and other departments to ensure brand alignment and contribute to broader business goals
• Lead digital and social media strategies, ensuring our online presence is strong, engaging, and continuously optimized for growth
• Set clear goals and KPIs, monitor the effectiveness of brand initiatives, and iterate on strategies based on data-driven insights

Preferred Qualifications

Fintech, proptech, or homeowners as customer experience preferred

Benefits

• Competitive compensation, including meaningful equity
• Best in class health, dental, and vision insurance
• 401(k) plan
• Unlimited vacation policy