Head of Marketing and Strategic Partnerships

Summary

Join Go Vocal, a global impact scale-up, on its mission to enhance democratic participation in the digital age. As Head of Marketing and Strategic Partnerships, you will spearhead international growth, develop go-to-market strategies, and cultivate a strong global brand. Leading a four-person team, you'll contribute to expanding Go Vocal's reach to over 1000 cities within three years. This role demands strategic thinking, team leadership, and a passion for digital democracy. Go Vocal offers a competitive salary, benefits, and a collaborative, international work environment.

Requirements

• Have 5+ years of hands-on experience working in marketing or growth
• Have over 4+ years of experience in building and leading high-performing teams, fostering collaboration by leveraging individual strengths
• Have demonstrable experience or a strong desire to work with the public sector, can strongly relate to our digital democracy mission, and can show a solid understanding of citizen participation and public governance
• Be very fluent in English, both in writing and verbally
• Be a strategic thinker and can successfully connect the dots. Excel at designing go-to-market strategies, approaching this in a structured way, and involving multiple stakeholders
• Be tech-savvy and analytical, keen on automating wherever possible, and familiar with technical/digital marketing channels (incl. SEO and SEA)
• Be a relationship builder who loves to spar both internally and externally and bring ideas from start to finish
• Be hungry to learn and teach, embodied through an empathetic and collaborative leadership style
• Have a hands-on attitude, love running experiments and re-iterate upon data insights, and come with creative ideas for new growth

Responsibilities

• Drive Go-to-Market Strategy and International Growth
• Shape GTM Playbooks: Design and implement tailored go-to-market strategies for priority regions (e.g., Germany, US, Nordics) in close collaboration with country managers
• Scale Lead Generation: Build and optimize lead-generation channels through digital campaigns, partnerships, and innovative approaches to meet market-specific demands
• Forge Strategic Partnerships: Cultivate relationships with municipal associations, referral partners, and other key stakeholders to unlock new distribution channels and market-entry opportunities
• Build a Global, Impactful Brand
• Elevate Global Thought Leadership: Position Go Vocal as a leader in participatory democracy through impactful storytelling, global events, and media engagements
• Refine Brand Positioning: Craft a compelling narrative, optimize messaging, and enhance visual identity to ensure a strong, cohesive brand across markets
• Showcase Tangible Impact: Highlight Go Vocal’s results through creative campaigns, leveraging success stories from government partners to inspire action
• Inspire and Lead a High-Performing Team
• Empower Marketing Team: Cultivate a culture of creativity, purpose, and growth, enabling the marketing team to excel and deliver exceptional results
• Collaborate Across Teams: Act as a key connector with Country Managers, Sales, Product, and GovSuccess teams to ensure alignment and synergy
• Optimize Through Data: Define and track performance metrics, leveraging insights to refine strategies and deliver measurable outcomes, working closely with the CEO

Preferred Qualifications

• Proficiency in French, Dutch, German or Spanish
• A strong plus is your proven track record of working in both the North American and Western European markets

Benefits

• Competitive salary package (salary range is between 80.000 - 110.000 euro gross OTE, 15% variable and depends on what you bring)
• Yearly training budget
• Unlimited access to mental wellbeing support via OpenUp
• 26 days PTO
• Quarterly collective holiday
• Full flexibility on working from home
• Budget for your co-working space