Head of Advertising and Performance Marketing

Summary

Join Vanta, a company dedicated to securing the internet and protecting consumer data, as the Head of Advertising and Performance Marketing. You will develop and execute a comprehensive advertising strategy to drive brand and revenue growth globally. This leadership role involves managing a cross-functional team, building a Center of Excellence, and utilizing advanced analytics for optimal campaign outcomes. You will manage advertising budgets, stay updated on industry trends, and ensure responsiveness to market dynamics. Vanta offers competitive compensation, comprehensive benefits, and a flexible work environment.

Requirements

• Minimum 10+ years of experience in advertising, digital marketing, or performance marketing
• Experience in buying diverse media formats such as podcasts, TV, newsletters, paid social, paid search and working with influencers
• Proven track record of driving measurable revenue and pipeline growth through integrated, multi-channel advertising campaigns
• Strong leadership skills with experience managing cross-functional teams
• Excellent strategic, analytical, and communication skills
• Demonstrated ability to thrive in a fast-paced, dynamic environment with global responsibilities

Responsibilities

• Develop and implement a comprehensive advertising and performance marketing strategy aligned with overall business objectives and tailored for diverse global regions
• Lead a diverse team of global advertising professionals, including digital marketers, sponsorship media buyers and webinar marketers
• Build a Center of Excellence (CoE) to ensure consistency in strategy and execution across regions
• Utilize advanced analytics tools and performance metrics to refine targeting, messaging, and budget allocation for optimal campaign outcomes
• Manage and allocate advertising budgets efficiently, ensuring maximum impact and ROI across channels
• Stay current with industry trends, emerging technologies and best practices to continually evolve the advertising strategy

Benefits

• Industry-competitive compensation
• 100% covered medical, dental, and vision benefits with dependents coverage
• 16 weeks fully-paid parental Leave for all new parents
• Health & wellness and remote workplace stipends
• Family planning benefits through Carrot Fertility
• 401(k) matching
• Flexible work hours and location
• Open PTO policy
• 11 paid holidays in the US