Head of Content and Community

Summary

Join Hungryroot as the Head of Content and Community, leading the editorial content strategy and community engagement. You will develop engaging content aligning with the brand promise, supporting recipe and product discovery. This role involves overseeing content creation, social media distribution, and community management. Collaboration with various teams is crucial to ensure content integration into the customer experience. The ideal candidate possesses extensive experience in digital publishing within the food industry and a proven ability to lead content teams. This is a remote-first position with competitive compensation and benefits.

Requirements

• 8+ years of experience in content strategy, digital publishing, or editorial leadership in the food, health, or lifestyle space
• Deep understanding of social media distribution, influencer partnerships, and community engagement
• Proven ability to lead content teams and external production partners
• Experience developing video-first content strategies for social and owned platforms
• Track record of using data and insights to inform content strategy and measure impact
• Ability to balance high-production-value content with scrappy, high-impact storytelling

Responsibilities

• Develop and execute a content vision that brings Hungryroot’s brand promise to life through editorialized, engaging, and personality-driven content
• Oversee content creation from ideation to production, ensuring a mix of high-production value and nimble, low-fi content
• Lead the development of recipe and healthy eating content to position Hungryroot as both a personal grocery shopper and nutritionist
• Prioritize video-first storytelling, including short-form (social, Reels, TikTok) and long-form (YouTube, website, CRM-integrated content)
• Partner with influencers, content creators, and external production teams to co-create engaging content franchises
• Ensure content is integrated into the customer experience, appearing in CRM, community platforms, UX touchpoints (e.g., recipe videos on product detail pages), and social channels
• Oversee the distribution and optimization of content across social platforms, tailoring content to maximize engagement and reach
• Grow and manage Hungryroot’s Facebook Group Community, driving meaningful conversation and engagement among members
• Develop a strategy for increasing organic engagement, earned media value (EMV), and brand equity through content-driven storytelling
• Leverage content to build brand affinity and foster a sense of community, ensuring customers feel connected to Hungryroot beyond the core product experience
• Lead and mentor a team of internal and external content creators, social strategists, and production partners
• Work cross-functionally with Media & Influencer Teams, CRM, and Product teams to align content with broader business objectives while keeping a customer-first, brand-building lens
• Define and track key performance indicators (KPIs) that measure impact on brand affinity, engagement, retention, and organic reach

Benefits

• Remote-first: work from home, work from our NYC office, work from anywhere in the U.S. - you decide!
• Equity
• Unlimited vacation policy
• Universal paid parental leave
• Monthly Hungryroot credit for delicious, healthy groceries
• Comprehensive health, vision, dental, and life insurance
• Wellbeing benefits including One Medical, Spring Health, LiveHealth, Rightway care concierge, and more
• 401k with Match
• A work from home stipend to support your initial home-office setup