Head of Content

Summary

Join Seed Health, a microbiome science company, as their Content Lead. In this 100% remote US-based role, you will lead the content discipline, developing and executing a comprehensive content roadmap across various channels. You will manage a team of content creators, collaborate with cross-functional teams, and leverage data to optimize content performance. The ideal candidate possesses extensive experience in content leadership, a strong understanding of digital strategy, and a proven ability to build and manage high-performing teams. This role offers a competitive salary ($200k-$220k + bonus + equity), comprehensive benefits, and the opportunity to contribute to a purpose-driven organization. You will be responsible for creating engaging content that educates and empowers Seed's community, fostering brand advocacy and leveraging culturally relevant opportunities. The position requires a strong network of freelance creative talent.

Requirements

• 8+ years in a direct content leadership role building and owning content and content strategies end to end
• Experience in journalism, communications, media relations, public relations or a related field
• Experience in SEO strategy
• Experience managing and building a team of content creators
• Excellent relationship-building and collaboration techniques with cross-functional groups at a dynamic, fast-paced company
• Exceptional creative and technical communicator
• Highly organized with strong attention to detail
• Proven ability to build and lead a multidisciplinary team
• Proven ability to use quantitative data to analyze and assess the performance of our content
• Thorough understanding of digital strategy, social platforms, and content creation
• Ability to work and achieve success in an ever-changing, fast-paced environment

Responsibilities

• Lead Seed's Content discipline to publish standard-setting content to increase awareness, reach, engagement, retention, and new member adoption
• Conceptualize, develop, and ensure progress against the annual Content Roadmap for the company, determining strategic objectives, initiatives, and projects for the Content team
• Oversee editorial content strategy, including development, execution, and evolution of key concepts and storylines across all editorial channels (social, email, web, etc.)
• Collaborate with wide array of cross functional teams (Creative, Growth, Product, Legal, Executive, SciComms, Partnerships, Product Marketing, Sustainability, etc.) to ensure the community voice is heard across all product, creative, and marketing to ensure our audience feels recognized and has the most inclusive, thoughtful, and meaningful experience possible
• Lead a crossfunctional team in considering in-the-moment opportunities to respond to culture through our authentic brand voice
• Infuse the Seed brand tone and voice throughout the Seed Content Development + Editorial platforms for consumers, practitioners, and partners
• Hands-on writing, proofreading, and editing to generate deliverables like white papers, zines, web content, email copy, long-form content, etc
• Help design the necessary experiences to enable us to onboard and retain our audiences and strengthen our communities
• Invent innovative strategies to engage community fostering brand advocacy and leveraging culturally relevant opportunities
• Apply audience research, data, and cultural trends through the Seed lens to develop and iterate with new technologies, creative approaches, and partners
• Report on and analyze results, and make recommendations on internal processes to ensure our programs are efficient and effective
• Develop owned GTM strategy for new products in collaboration with Marketing and Creative teams
• Promote continuous learning, experimentation, and the use of emerging trends and technologies within the content team
• Provide coaching, professional development opportunities, and support to team members to foster growth and performance

Preferred Qualifications

Strong network of freelance creative talent (writers, poets, videographers, sound editors, 3D animators etc.) to help bring content to life

Benefits

• Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match
• Bonus
• Equity
• 100% remote