Product Marketing Manager

Summary

Join LearnWorlds as a Product Marketing Manager and become the voice of our product, crafting compelling narratives that resonate with course creators, training teams, and B2B organizations. You will lead product launches, plan go-to-market activities, own feature messaging and positioning, support retention and expansion, gather and share customer insights, and optimize release communication processes. This role requires strong writing skills, hands-on experience with launches and campaigns, and cross-functional collaboration. You will report to the Head of Product Marketing and work closely with various teams. LearnWorlds offers a fully remote work option, along with other benefits.

Requirements

• 2+ years in product marketing or growth marketing at a SaaS company
• Strong writing skills — you explain ideas simply and persuasively, and can shift tone for different customer types
• Hands-on experience with launches, campaigns, and content creation
• Endless curiosity about our customer — you can think like a course seller, an L&D manager, or a training agency
• Cross-functional confidence — you’ve worked with product, sales, support, and analytics teams
• Familiarity with tools like Hubspot, Mixpanel, in-app messaging — and AI tools like ChatGPT etc
• Comfortable running A/B tests and optimizing for results

Responsibilities

• Lead Product Launches
• Plan go-to-market activities for new features — from sales decks to webinars, landing pages to lifecycle emails
• Bonus points if you use AI tools to speed up copy iterations and campaign testing
• Own Features Messaging & Positioning
• Craft crisp, compelling messaging for our platform and feature releases — always grounded in what drives success for training businesses, customer educators, and course sellers, and aligned with our Brand team to ensure consistency and voice
• Support Retention & Expansion
• Develop programs and messaging that help customers discover more value, adopt more features, and grow their usage
• Work with CX and lifecycle teams to spot patterns and build scalable solutions
• Gather & Share Customer Insights
• Talk to customers
• Synthesize research
• Track competitors
• Use that knowledge to influence product, shape campaigns, and advocate for what school owners really need
• Optimise Release Comms Processes
• Use AI-powered tools to improve the way we build campaigns, share insights, and distribute messaging — from faster positioning drafts to scalable enablement content
• Track Performance & Improve
• Define success, monitor results, and double down on what works — whether it’s onboarding flows, AI-generated content, or campaign strategies

Preferred Qualifications

• Experience with lifecycle or retention marketing
• Built high-converting landing pages or onboarding flows
• Experience marketing to SMBs, consultants, or educators
• A strong point of view on how AI is changing the way we do marketing and team operations
• A passion for education, creativity, and helping small businesses scale

Benefits

• Private life and health insurance plan
• Fully remote work if you prefer to work from home, apart from when we have team meetings a few times per year
• Your personal annual training budget
• An annual home office allowance to set up your personal space
• Company laptop
• 23 days of paid time off
• 3 early summer Fridays in July and August
• A free LearnWorlds School to build and sell your own courses
• Work in one of the globally top 5 e-learning courses platform
• An opportunity to grow alongside us and shape the look and feel of tomorrow's e-learning
• An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reach your highest potential
• Annual company retreats