Head of Content

Summary

Join Xapo Bank, a fully distributed global team, as a visionary leader in content strategy. You will develop and execute a comprehensive content strategy across various platforms, overseeing a talented team's creation of engaging content. This 100% remote position requires proven leadership in fintech content strategy and production, expertise in various content formats, and strong leadership skills. You will manage content calendars, monitor performance, and optimize content for maximum reach. Xapo offers a great work-life balance, flexible PTO, and a yearly budget for professional development.

Requirements

• Crypto-native with proven leadership experience in fintech content strategy and production
• Skilled in creating all forms of content, including video, from concept to completion
• Demonstrated ability to develop long-term content strategies aligned with business goals and market dynamics
• Strong leadership skills to manage and inspire a content team while collaborating effectively with other departments
• Exceptional ability to produce engaging, effective content that resonates with our target audience
• A dedicated workspace
• A reliable internet connection with the fastest speed possible in your area
• Devices and other essential equipment that meet minimal technical specifications
• Alignment with Our Values and the Xapo Values-Driven Leadership principles

Responsibilities

• Develop and execute a comprehensive content strategy aligned with company goals, target audience needs, and market trends
• Oversee the creation of high-quality content across various platforms, including websites, blogs, infographics, ads, social media, email, and video
• Maintain editorial standards to ensure all content is accurate, well-written, and adhere to Xapo brand’s tone and messaging
• Design strategies to engage and grow the audience with compelling, valuable content
• Implement effective distribution strategies through SEO, social media, email marketing, and other channels to maximize reach
• Manage content calendars to ensure consistent and timely content production
• Monitor content performance using analytics tools and derive insights to optimize and refine content

Benefits

• Work 100% remotely from anywhere in the world
• Great work-life balance: Build amazing things with a balance of autonomy and collaborative teamwork. Set your own work schedule and make use of a flexible PTO plan when you need to recharge
• Learn how you learn best - from books to conferences, you’ll get a yearly budget for your individual learning and development goals