Remote Head of B2C Content

Summary

The Head of Content will develop and execute a comprehensive content strategy for DeleteMe, focusing on cybersecurity, data privacy, and personal security online across various platforms. A candidate with proven experience in content strategy, writing, and storytelling related to these topics is desired.

Requirements

• Proven experience in content strategy, writing, and storytelling with a focus on cybersecurity, data privacy, or technology-related topics
• Strong knowledge of social media platforms and experience growing an online presence for a brand
• Demonstrated experience in video production, from scripting to publishing, and knowledge of video editing tools
• Excellent writing, editing, and proofreading skills
• Ability to work cross-functionally with PR, social media, and marketing teams
• Strong project management skills and the ability to meet tight deadlines
• Understanding of SEO best practices and how to implement them into content creation
• Bachelor’s degree in marketing, communications, journalism, or a related field

Responsibilities

• Develop and manage a content calendar for all social media platforms, the company blog, email newsletters, and press releases
• Write and produce compelling, original content on topics related to data privacy, cybersecurity, and personal security online
• Collaborate with PR and marketing teams to create press materials and develop stories to push to the media
• Create engaging video content for social channels and other platforms to educate and attract target audiences
• Increase DeleteMe’s social media presence and engagement through strategic content distribution and community engagement
• Analyze content performance metrics and refine strategies based on data-driven insights
• Ensure consistent brand messaging and tone across all platforms
• Stay current on industry trends, news, and emerging content platforms to continuously adapt and improve content strategies

Preferred Qualifications

• Experience in SaaS or tech industries
• Knowledge of PR tactics and experience working with media outlets
• Familiarity with content management systems (CMS) and video editing software