Head Of Content Strategy

Summary

Join Niche as a Content Marketing Leader and build a comprehensive content strategy for B2B and B2C audiences. You will lead a high-performing team, producing high-quality, data-driven content across various channels. Responsibilities include overseeing content distribution, implementing SEO best practices, and leveraging AI tools. You will partner with cross-functional teams to ensure alignment with business objectives. The ideal candidate has 10+ years of experience in content strategy and digital marketing, with at least 5 years of management experience. Niche offers a competitive salary, benefits, and a flexible work environment.

Requirements

• 10+ years of experience in content strategy and digital marketing with at least 5 years of management experience
• Success overseeing successful social content strategy
• Proven track record of developing and executing content strategies that drive measurable results across social, influencer, and paid channels
• Expertise in short-form video content, social media management, and performance-driven marketing with a focus on ROI
• Strong leadership skills with experience mentoring content creators and leading cross-functional teams
• Data-informed approach to optimizing strategies based on performance metrics
• Excellent communication skills, with the ability to simplify the complex
• Deep understanding of SEO and content optimization best practices
• Knowledge of Account-Based Marketing (ABM) for aligning content with enterprise sales efforts
• Familiarity with AI tools and automation platforms for scaling content production

Responsibilities

• Build and guide a comprehensive content strategy for both B2B and B2C audiences across all channels (web, social, paid media, email, and sales collateral) to drive brand awareness, engagement, and conversion
• Position Niche as a category leader by producing high-quality, data-driven content, including white papers, guides, reports, thought leadership, case studies, blog, videos, and webinars
• Lead and mentor a high-performing B2B and B2C content team, plus a roster of freelancers, fostering a collaborative and innovative work environment
• Partner cross-functionally with Marketing, Product, Sales/Revenue, Research, Design, and PR to ensure content aligns with business objectives and customer needs
• Oversee content distribution strategies across owned, paid and shared media, focusing on operational efficiency, growth, conversion, and customer retention
• Implement SEO best practices and leverage AI tools to scale content production without compromising value and authenticity
• Experiment with new channels, content formats, and messaging to identify effective growth levers and establish scalable content frameworks
• Monitor, analyze, and report on content performance metrics, using data-driven insights to optimize strategies and improve ROI
• Ensure B2B content supports revenue goals by aligning with Account-Based Marketing (ABM) initiatives and sales enablement efforts

Preferred Qualifications

Experience in high-growth technology companies highly preferred

Benefits

• Our national target base salary range is $142,800-$178,600, plus participation in our Annual Bonus and Stock Option Program. Base compensation will be commensurate with experience and skills
• We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you
• Full time, salaried position with competitive compensation in a fast-growing company
• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
• Flexible Paid Time Off Policy
• Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
• Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
• Meaningful 401(k) with employer match