Head of CRM

Summary

Join Moonpig Group as their Head of CRM, leading their CRM marketing across Moonpig & Greetz. This strategic and commercially focused role will drive CRM revenue, retention, and engagement through best-in-class CRM campaigns, experimentation, and innovation. You will lead a high-performing CRM team and collaborate widely to elevate CRM as a key growth driver across markets. This role requires a natural leader, team player, and CRM expert with high standards of output who thrives in a fast-paced environment.

Requirements

• Proven experience in a senior CRM management or Lead role, ideally within eCommerce, retail or consumer businesses
• Strong strategic mindset with a track record of driving CRM-led growth
• Expertise in Email marketing, segmentation, automation, and personalisation
• Excellent stakeholder management and ability to work cross functionally
• A natural leader who thrives in a fast-paced, collaborative environment
• Data-driven with a test-and-learn approach to innovation

Responsibilities

• Own CRM performance across UK & NL, delivering against order, revenue, retention and reactivation goals
• Lead and develop the CRM team, ensuring smooth planning, execution and reporting
• Set and deliver a 3 year vision and CRM channel strategy across Email and Mobile channels, with clear milestones to get there
• Drive innovation across journeys, reminders, newsletters and Moonpig Plus
• Partner with product and analytics to improve things like opt-ins, customer data capture and personalisation solutions to drive future growth
• Champion CRM best practices in segmentation, testing, personalisation and automation
• Lead stakeholder communication via OBRs, planning sessions and performance reporting

Preferred Qualifications

Sailthru experience would be desirable, but not essential

Benefits

We would ideally be looking for someone able to work on a hybrid basis, 1-2 days a week in either in our London or Almere office, but we would consider candidates that are looking for a more remote opportunity with occasional travel