Director of Lifecycle Marketing

Summary

Join a dynamic healthcare team and become our Director of Lifecycle Marketing, designing and executing engagement strategies to drive customer acquisition, activation, retention, and expansion. You will own the full lifecycle marketing engine, using segmentation, automation, and targeted messaging. This cross-functional role blends analytical rigor with customer-centric thinking. The role may be scoped as Senior Manager, Head, or Director based on experience. You'll need strong strategic thinking and execution skills to close deals and operate in a fast-paced environment. In return, you'll receive a competitive compensation package, a supportive culture, and the chance to impact millions of patients. The position offers a competitive salary, bonus, and equity.

Requirements

• 5+ years of B2B marketing experience, including 2+ years in lifecycle, customer marketing, or CRM strategy—preferably in healthtech, digital health, or healthcare SaaS
• Demonstrated experience owning lifecycle strategy and driving impact across multiple funnel stages (MQL to renewal or expansion)
• Deep understanding of healthcare buyers (MSOs, ACOs, provider orgs, or payers), especially in regulated markets such as Medicare Advantage or Medicaid
• Proven experience defining and activating segments within a SAM/SOM framework
• Advanced proficiency in HubSpot or equivalent CRM/automation platforms for segmentation, scoring, nurturing, and reporting
• Experience executing email marketing, retargeting, and cross-channel lifecycle campaigns
• Analytical mindset with a strong grasp of performance metrics like CAC, LTV, funnel velocity, churn, and engagement rates
• Excellent communication and copywriting skills, with a focus on clarity and value-based messaging
• Ability to thrive in a fast-moving, resource-constrained startup environment and operate across strategic and tactical levels

Responsibilities

• Lifecycle Strategy & Execution: Design and execute programs that drive engagement and conversion across the full customer journey
• Segmentation & Personalization: Define and activate high-value segments to deliver tailored messaging to healthcare buyers
• Marketing Automation & CRM Ownership: Build workflows, lead scoring, and lifecycle automations in HubSpot to support sales and retention
• Lead Nurturing & Conversion Optimization: Launch campaigns that move leads through the funnel and improve conversion rates
• Customer Retention & Expansion: Partner cross-functionally to increase product adoption, reduce churn, and identify upsell opportunities
• Measurement & Attribution: Own lifecycle marketing metrics, reporting, and insights to inform strategy and optimize ROI
• Experimentation & Continuous Improvement: Test and iterate on messaging, cadence, and channels to improve performance
• Cross-Functional Collaboration: Align lifecycle marketing with Sales, Product, and Customer Success to support shared goals
• Team Support & Leadership: Help scale a high-performing marketing team with a culture of ownership, learning, and results

Preferred Qualifications

Experience marketing healthcare services to medical professionals or clinic administrators

Benefits

• Base salary for this role is $110,000-160,000 + bonus + equity
• This position may be primarily remote, with some presence in our Denver, Colorado office necessary at times
• This position may require travel to visit current and potential customers