Reveleer is hiring a
Head of Demand Gen & Growth in United States

Summary

The job is for the Head of Demand Gen & Growth at Reveleer, a remote healthcare data and analytics company that uses AI for Quality Improvement, Risk Adjustment, and Member Management programs. The role involves developing marketing campaigns, building an ABM program, executing corporate events, aligning teams on KPIs, and driving named account engagement and pipeline.

Requirements

• 10+ years of enterprise demand generation and field marketing experience in a B2B SaaS environment, healthcare highly preferred, but not required
• 3+ years of team building and management/leadership experience
• Experience working closely with a leadership team and sales executives to develop marketing processes, strategies, and content requirements
• Experience building and integrating ABM with the sales process
• Experience with marketing and sales tech stack (Hubspot, Marketo, Salesforce)
• Strong and effective communication skills with a focus on relevance
• Data and results driven with analytical mindset with ability to track and report on campaign performance metrics
• Entrepreneurial mindset and enthusiasm for creating a new program and driving adoption

Responsibilities

• Create marketing programs to generate the pipeline needed to achieve the company’s annual revenue target
• Own the campaign calendar and drive demand generation activities - including strategic planning, execution, measurement, and optimization
• Build and drive our ABM strategy and work closely with sales leaders to optimize ABM campaign and tactic mix
• Develop the campaign creation strategy and operating framework across our paid, owned, and earned channels, then oversee the deployment and optimization of media and digital resources
• Take a data-driven approach to customizing marketing assets and developing initiatives that align with the customer journey, sales-buying stages, and support account go-to-market plans
• Deploy marketing initiatives on audience segments, using various mediums, including digital, events, and social media
• Align go-to-market (GTM) plans between marketing and sales with product launches and new feature releases
• Build, lead, and scale a high performing, best-in-class growth marketing team
• Analyze performance, report against key metrics, and present to sales and marketing leaders
• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

Benefits

• Competitive salary
• Medical, Dental and Vision benefits
• 401k with Employer Match
• Generous PTO plan