DRB In-Bay Solutions is hiring a
Head of Growth in United States

Summary

The job is for a Head of Growth at an emerging healthtech startup, responsible for managing marketing channels against specific growth objectives, owning a subset of channels including SEM, paid social affiliate partnerships, and marketing email campaigns, performing in-depth analyses of campaign performance, building models to facilitate campaign management and forecast across channels, running continual experiments to test and optimize new marketing channels, strategies, and ad creative, managing relationships with partners, data providers, and other vendors, and working cross-functionally with product and sales to optimize the full customer funnel.

Requirements

• 3-5 years experience in growth, marketing, analytics, ideally in tech
• Experience working across marketing channels, particularly paid search and social
• Experience working with relevant advertising and CMS software
• Highly analytical and data-driven
• Ability to empathize with our target customer and build campaigns around them
• Detail-oriented, well-organized
• Strong communicator, both verbally and in writing

Responsibilities

• Actively manage marketing channels against specific growth objectives
• Own a subset of channels that include SEM, paid social affiliate partnerships and marketing email campaigns
• Perform in-depth analyses of campaign performance in order to refine and identify new opportunities
• Build models to facilitate campaign management and forecast across channels, including A/B testing
• Run continual experiments to test and optimize new marketing channels, strategies, and ad creative
• Manage relationships with partners, data providers, and other vendors
• Work cross-functionally with product and sales to optimize the full customer funnel