Guideline is hiring a
Head of Demand Generation

Summary

Join our team as the Head of Demand Generation and lead our acquisition strategy at Guideline. With a proven track record of driving impactful cross-channel programs, you'll have an opportunity to establish and scale a growth function from the ground up.

Requirements

• At least 7 years of experience in a B2B demand gen or growth role, with at least 2 years of experience managing a team
• Ability to thrive in an agile, fast-paced startup environment
• Excellent project management skills, with the ability to prioritize competing initiatives for themselves and their team to drive the largest impact for the business
• Proficiency in Salesforce, Looker, and marketing automation tools
• Demonstrated success in developing and executing multi-channel marketing strategies that have driven significant revenue growth (SEM, social, email, affiliate, partner, direct mail, out-of-home)
• Passion for translating company strategy into actionable campaigns and tactics
• Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals

Responsibilities

• Develop and stand-up a cross-channel demand gen function at Guideline — pulling together an integrated, impactful campaign strategy
• Establish performance KPIs, metrics, and analytics for all programs and report out to key stakeholders across the business
• Partner with sales, RevOps, and MarketingOps to iterate on our lead scoring system to ensure we’re defining and activating quality leads throughout the funnel
• Find and test new opportunities for growth, including webinars, influencers, affiliates, and sponsorships
• Own and elevate our event strategy to ensure we’re attending the right events and activating opportunities throughout the funnel
• Partner with lifecycle to find activation opportunities within our demand base
• Develop and manage budgets and forecasts, optimizing initiatives for impact on the bottom-line
• As the in-house acquisition expert, partner with cross-functional business owners to establish growth strategies for the key markets we serve along with emerging product areas
• Lead and elevated our integrated, seasonal campaigns across all cross-functional owners
• Build a testing strategy for digital performance marketing and CRO
• Manage and coach a team of functional owners and agencies including paid digital, events, and out-of-home

Benefits

• Flexible time off in addition to company holidays — We observe the NYSE Holiday Calendar
• 401(k) with matching contributions — We use our own platform and match 100% of the first 3% contributed, and 50% of the next 2% (for a max employer contribution of 4%)
• 100% employer-paid healthcare, vision, and dental insurance for employees and 70% coverage for dependents
• Opt-out credit if all three plans are waived
• Eligibility to participate in Health Savings Account and Flexible Spending Accounts
• Disability and life insurance options
• Mental health benefits, including therapy and coaching through Modern Health, for employees and their dependents
• Paid parental leave for birthing and non-birthing parents
• 1 - month sabbatical after 5 years of employment
• Annual learning and development stipend — We reimburse approved professional development expenses, up to $750 per employee per year