Remote Head of Product Marketing

Summary

Join Level Home, a leading smart home company, as the Head of Product Marketing to shape market presence and drive growth strategy.

Requirements

• 8+ years of experience in product marketing, with a focus on demand generation and product positioning and messaging
• Proven expertise in market research, competitive intelligence, product-market fit, and market need assessments
• Experience in the smart home technology space, with at least 3 years in the industry
• Strong communication skills and the ability to work collaboratively across teams and levels (incl facilitating C-level discussions)
• Experience leading hardware product launches into various channels (retail, commercial, professional integrator)
• Analytical and strategic mindset. Strong analytical skills, with a focus on data-driven decision-making

Responsibilities

• Become an expert in Level’s products and value proposition while deeply understanding the customer and smart home product market across both consumer and commercial channels
• Ensure our value proposition and messaging differentiate our product portfolio in the marketplace, resonate with our target customers, and support our broader company vision and objectives
• Lead cross functional team to successfully launch new products across all go-to-market touchpoints
• Create messaging and positioning strategies that drive growth through brand and product awareness
• Identify and synthesize qualitative and quantitative customer feedback on products, develop a clear voice of the customer to internal stakeholders
• Have close collaboration with the product/engineering teams, marketing, and business partners to influence product roadmaps, sales targets, and sales effectiveness
• Work closely with demand gen team members to provide key messaging documents and guidance on in-market campaigns
• Lead pricing and promotional plans and decision-making process
• Drive clear and consistent brand voice, messaging and positive customer experience from discovery through purchase, set up and daily use
• Refine our brand identity and accompanying guidelines so there is a consistent source of truth for brand assets and messaging + tone