Head of Marketing

Summary

Join Sword Health, a leading AI-powered pain care company, as their Head of Marketing for Sword Move. This highly visible role requires a strategic and hands-on leader to craft and execute marketing campaigns driving member enrollment, engagement, and retention. You will lead a team, manage the marketing funnel, and collaborate with various departments. The ideal candidate possesses 10+ years of marketing experience, a strong background in growth or performance marketing, and experience in B2C or B2B2C marketing, ideally in healthcare or related fields. This position offers a competitive salary and a comprehensive benefits package. Sword Health is a fast-growing company with a mission to free people from pain, offering a dynamic and rewarding work environment.

Requirements

• A passion for helping people live healthier, pain-free lives
• 10 years of marketing experience with a strong background in growth or performance marketing
• Experience in both early-stage (scrappy, experimental) and later-stage (scalable, strategic) environments
• Experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech
• Analytical and data-driven, with strong experience using tools like Looker, Google Sheets, and A/B testing frameworks
• Experience building high-impact user journeys and optimizing multi-channel funnels
• Proven ability to lead and develop high-performing teams
• Excellent communication skills—able to distill complex ideas into compelling narratives
• Bias toward action, creative problem solving, and ownership
• Comfort navigating ambiguity and operating in a very fast-changing environment

Responsibilities

• Own end-to-end marketing strategy and performance for Sword Move with your main KPI being enrollments
• Lead creative strategy, including execution and direction of assets and copy of Move’s enrollment and lifecycle campaigns
• Own and further develop Move’s tone of voice and voice of the customer
• Identify growth opportunities and deploy strategies to mitigate under-performance
• Interface with leaders of other business units and drive cross functional projects
• Partner with commercial team to support B2B demand generation and top-tier employer and health plan client enrollments
• Lead top-of-funnel strategy and execution: positioning and messaging across digital and offline channels
• Build and scale ROI-positive performance marketing campaigns across email, direct mail, push, and retargeting
• Design and optimize member journeys—from first touch to long-term engagement
• Lead CRM and lifecycle marketing strategy, including segmentation, personalization, and testing
• Build and manage a high-performing team of marketers, analysts, designers and growth enablement team members (both direct and dotted-line reports)
• Establish clear KPIs and operational cadences for reporting, iteration, and scale
• Act as the voice of the Move member—bringing empathy, curiosity, and creativity to every decision

Benefits

• Comprehensive health, dental and vision insurance*
• Life and AD&D Insurance*
• Financial advisory services*
• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*
• Health Savings Account*
• Equity shares*
• Discretionary PTO plan*
• Parental leave*
• 401(k)
• Flexible working hours
• Remote-first company
• Paid company holidays
• Free digital therapist for you and your family