📍United Kingdom
Head of Marketing
closed
SWORD Health
đź’µ $154k-$229k
📍Remote - United States
Summary
Join Sword Health, a leading AI-powered pain care company, as their Head of Marketing for Sword Move, a proactive pain care solution. This highly visible role requires a blend of creativity, performance rigor, and a passion for direct-to-consumer campaigns. You will lead the entire marketing funnel, crafting and executing campaigns to drive member enrollments, engagement, and retention. You will also lead a team of marketers, analysts, designers, and growth enablement team members, ensuring clear KPIs and operational cadences for reporting, iteration, and scale. This is an opportunity to make a significant impact on a global scale and contribute to building a pain-free world.
Requirements
- A passion for helping people live healthier, pain-free lives
- 10 years of marketing experience with a strong background in growth or performance marketing
- Experience in both early-stage (scrappy, experimental) and later-stage (scalable, strategic) environments
- Experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech
- Analytical and data-driven, with strong experience using tools like Looker, Google Sheets, and A/B testing frameworks
- Experience building high-impact user journeys and optimizing multi-channel funnels
- Proven ability to lead and develop high-performing teams
- Excellent communication skills—able to distill complex ideas into compelling narratives
- Bias toward action, creative problem solving, and ownership
- Comfort navigating ambiguity and operating in a very fast-changing environment
Responsibilities
- Own end-to-end marketing strategy and performance for Sword Move with your main KPI being enrollments
- Lead creative strategy, including execution and direction of assets and copy of Move’s enrollment and lifecycle campaigns
- Own and further develop Move’s tone of voice and voice of the customer
- Identify growth opportunities and deploy strategies to mitigate under-performance
- Interface with leaders of other business units and drive cross functional projects
- Partner with commercial team to support B2B demand generation and top-tier employer and health plan client enrollments
- Lead top-of-funnel strategy and execution: positioning and messaging across digital and offline channels
- Build and scale ROI-positive performance marketing campaigns across email, direct mail, push, and retargeting
- Design and optimize member journeys—from first touch to long-term engagement
- Lead CRM and lifecycle marketing strategy, including segmentation, personalization, and testing
- Build and manage a high-performing team of marketers, analysts, designers and growth enablement team members (both direct and dotted-line reports)
- Establish clear KPIs and operational cadences for reporting, iteration, and scale
- Act as the voice of the Move member—bringing empathy, curiosity, and creativity to every decision
Benefits
- Comprehensive health, dental and vision insurance
- Life and AD&D Insurance
- Financial advisory services
- Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)
- Health Savings Account
- Equity shares
- Discretionary PTO plan
- Parental leave
- 401(k)
- Flexible working hours
- Remote-first company
- Paid company holidays
- Free digital therapist for you and your family
This job is filled or no longer available
Similar Remote Jobs
📍Worldwide
📍Worldwide
đź’°$150k-$200k
📍United States
📍United Kingdom
📍Brazil
📍France
📍Colombia, Mexico
đź’°$225k
📍United States

📍Australia