Head of Marketing

closed
SWORD Health Logo

SWORD Health

đź’µ $154k-$229k
📍Remote - United States

Summary

Join Sword Health, a leading AI-powered pain care company, as their Head of Marketing for Sword Move, a proactive pain care solution. This highly visible role requires a blend of creativity, performance rigor, and a passion for direct-to-consumer campaigns. You will lead the entire marketing funnel, crafting and executing campaigns to drive member enrollments, engagement, and retention. You will also lead a team of marketers, analysts, designers, and growth enablement team members, ensuring clear KPIs and operational cadences for reporting, iteration, and scale. This is an opportunity to make a significant impact on a global scale and contribute to building a pain-free world.

Requirements

  • A passion for helping people live healthier, pain-free lives
  • 10 years of marketing experience with a strong background in growth or performance marketing
  • Experience in both early-stage (scrappy, experimental) and later-stage (scalable, strategic) environments
  • Experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech
  • Analytical and data-driven, with strong experience using tools like Looker, Google Sheets, and A/B testing frameworks
  • Experience building high-impact user journeys and optimizing multi-channel funnels
  • Proven ability to lead and develop high-performing teams
  • Excellent communication skills—able to distill complex ideas into compelling narratives
  • Bias toward action, creative problem solving, and ownership
  • Comfort navigating ambiguity and operating in a very fast-changing environment

Responsibilities

  • Own end-to-end marketing strategy and performance for Sword Move with your main KPI being enrollments
  • Lead creative strategy, including execution and direction of assets and copy of Move’s enrollment and lifecycle campaigns
  • Own and further develop Move’s tone of voice and voice of the customer
  • Identify growth opportunities and deploy strategies to mitigate under-performance
  • Interface with leaders of other business units and drive cross functional projects
  • Partner with commercial team to support B2B demand generation and top-tier employer and health plan client enrollments
  • Lead top-of-funnel strategy and execution: positioning and messaging across digital and offline channels
  • Build and scale ROI-positive performance marketing campaigns across email, direct mail, push, and retargeting
  • Design and optimize member journeys—from first touch to long-term engagement
  • Lead CRM and lifecycle marketing strategy, including segmentation, personalization, and testing
  • Build and manage a high-performing team of marketers, analysts, designers and growth enablement team members (both direct and dotted-line reports)
  • Establish clear KPIs and operational cadences for reporting, iteration, and scale
  • Act as the voice of the Move member—bringing empathy, curiosity, and creativity to every decision

Benefits

  • Comprehensive health, dental and vision insurance
  • Life and AD&D Insurance
  • Financial advisory services
  • Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)
  • Health Savings Account
  • Equity shares
  • Discretionary PTO plan
  • Parental leave
  • 401(k)
  • Flexible working hours
  • Remote-first company
  • Paid company holidays
  • Free digital therapist for you and your family
This job is filled or no longer available

Similar Remote Jobs