Head of Marketing

Summary

Join OpenProject, a leading open-source project management platform, as the Head of Marketing. You will lead the marketing strategy, driving brand positioning, demand generation, and thought leadership. This key leadership role involves working closely with sales and product teams to maximize impact. You will oversee a team of 5+ professionals, developing and executing multi-channel marketing campaigns. Data-driven decision-making and budget management are crucial aspects of this position. OpenProject offers a remote-friendly work environment with a focus on work-life balance and a collaborative team culture.

Requirements

• 5+ years of experience in B2B SaaS/Tech marketing
• Proven success in executing impactful marketing strategies and driving growth in a SaaS or technology-driven environment
• Strong understanding of SaaS business models, target markets, and customer personas
• Expertise in digital marketing, content marketing, demand generation, and marketing automation platforms
• Proven ability to analyze metrics, track performance, and make data-informed decisions to optimize marketing strategies
• Excellent written and verbal communication skills in English and German (C1+), with strong presentation capabilities
• Experience in organizing, attending, and representing brands at industry events and conferences
• Passion for open source technology, remote collaboration, and community-driven innovation

Responsibilities

• Develop and lead marketing strategy
• Define and execute a comprehensive marketing strategy, aligning branding, positioning, messaging, and go-to-market plans with our business objectives
• Own OpenProject’s marketing roadmap, ensuring strategic alignment with Sales and Product to maximize impact
• Design and implement multi-channel marketing campaigns to drive acquisition, engagement, and retention
• Leverage SEO, content marketing, digital advertising, and events to fuel sustainable growth
• Identify and capitalize on new marketing opportunities that align with OpenProject’s business strategy
• Position OpenProject as a leader in open source project management by overseeing high-quality content creation (e.g. landing pages, whitepapers, case studies, blog posts, videos)
• Represent OpenProject at open source conferences and industry events, strengthening our brand and engaging developers, users, and partners
• Lead and develop a high-performing marketing team of 5+ professionals, fostering a culture of collaboration and continuous learning
• Establish best practices, policies, and workflows to improve efficiency and alignment across marketing efforts
• Track key performance metrics, analyze results, and optimize strategies to maximize impact and ROI
• Stay up-to-date with industry trends, customer insights, and competitive landscape to ensure OpenProject remains ahead of the curve
• Develop and oversee the marketing budget, ensuring effective allocation of resources to achieve business goals

Benefits

• Autonomy & impact: Full ownership of OpenProject’s marketing strategy, with leadership-level influence
• Flexibility & work-life balance: Work remotely within a 2-hour time zone difference from Berlin
• Open source leadership: Work at the intersection of open source software and innovation, collaborating with a passionate global community
• A collaborative, international team: Join a culture built on trust, transparency, and knowledge-sharing
• Passion time: A dedicated off-site to explore innovative ideas beyond daily tasks
• Exciting clients & real-world impact: Work with NGOs, public institutions, and global corporations like Greenpeace, Deutsche Bahn, AMG, Siemens, and Federal Ministries
• Employee benefits: Including job bikes and paid childcare support