Cloudbeds is hiring a
Head of Market Development in United States

Summary

The job is for a Head of Market Development (NORAM) at Cloudbeds, a remote-first company offering hospitality software solutions. The role involves developing marketing strategies to increase brand awareness, generate leads, and nurture stakeholder relationships in the NORAM region.

Requirements

• Bachelor’s degree preferred
• Minimum of 3 years of experience working in a managerial role in the hospitality or hospitality tech industry in the local market required

Responsibilities

• Develop and execute comprehensive marketing plans tailored to the assigned region that build brand awareness in the assigned region, target key stakeholders with whom to build relationships, and identify low-cost, high-impact initiatives to influence and accelerate the sales pipeline in this region
• Drive lead targeting and lead generation of ideal customer profile through marketing activities and plans
• Organize and manage impactful industry events in collaboration with the events and sales team, including trade shows, conferences, and local CB connect events, to increase brand visibility, drive partner co-promotion, and cultivate networking opportunities
• Drive the creation of compelling and relevant content for the market, such as webinars, videos, case studies, presentations, social media content, and blog posts to support lead generation and thought leadership
• Foster and maintain relationships with industry associations, partners, and influencers to enhance brand credibility and expand market reach
• Collaborate with the regional sales team and the broader marketing team to execute campaigns and marketing initiatives
• Monitor and report on key performance metrics, including lead generation, referral revenue, conversion rates, event attendance, and regional market share to measure the effectiveness of marketing efforts
• Analyze market trends, competitive landscape, and customer insights to identify opportunities and refine marketing strategies accordingly
• Collaborate cross-functionally with product, sales, partnerships, and customer support and provide market insights to key internal stakeholders
• Continuously stay updated on local industry trends, emerging technologies, and best practices to drive continuous improvement in marketing strategies
• Act as a spokesperson for Cloudbeds for regional events and media interviews
• Present at Cloudbeds events as a featured speaker and local expert

Benefits

• Flexible working schedules with an open Paid Time Away policy
• Opportunity to travel and work remotely
• Free LinkedIn Learning