Cloudbeds is hiring a
Head of Market Development in United States

Summary

The job is for a Head of Market Development (NORAM) at Cloudbeds, a remote-first company offering hospitality management solutions. The role involves developing marketing strategies, organizing events, creating content, building relationships, and collaborating with teams to execute campaigns. The ideal candidate should have strong knowledge of the hospitality industry, excellent communication skills, data-driven decision making abilities, and at least 3 years of experience in a managerial role in the local market.

Requirements

• Strong knowledge of the hospitality and hospitality tech industry in the assigned market with an established network of industry contacts and influencers
• Customer-centric mindset with a deep understanding of customer needs and pain points, especially at the market level
• Welcoming and outgoing personality; does not shy away from networking and can easily forge strong working relationships with nearly anyone they meet
• Creative thinker with a mop-bucket attitude; does not let perfectionism and process rule over getting results
• Strong communication skills in business English, both written and verbal
• Data-driven decision maker with the ability to analyze metrics and KPIs to measure and optimize campaign performance
• Strong project management and presentation skills
• Bachelor’s degree preferred
• Minimum of 3 years of experience working in a managerial role in the hospitality or hospitality tech industry in the local market required
• Requirement to travel up to 20% of the time to industry and company-sponsored events, sales blitzes, and to meet key influencers or stakeholders

Responsibilities

• Develop and execute comprehensive marketing plans tailored to the assigned region that build brand awareness, target key stakeholders, and identify low-cost, high-impact initiatives to influence and accelerate the sales pipeline in this region
• Drive lead targeting and lead generation of ideal customer profile through marketing activities and plans
• Organize and manage impactful industry events in collaboration with the events and sales team, including trade shows, conferences, and local CB connect events, to increase brand visibility, drive partner co-promotion, and cultivate networking opportunities
• Drive the creation of compelling and relevant content for the market, such as webinars, videos, case studies, presentations, social media content, and blog posts to support lead generation and thought leadership
• Foster and maintain relationships with industry associations, partners, and influencers to enhance brand credibility and expand market reach
• Collaborate with the regional sales team and the broader marketing team to execute campaigns and marketing initiatives
• Monitor and report on key performance metrics, including lead generation, referral revenue, conversion rates, event attendance, and regional market share to measure the effectiveness of marketing efforts

Benefits

• Flexible working schedules with an open Paid Time Away policy
• Opportunity to travel and work remotely
• Free LinkedIn Learning