Head of Marketing

Summary

Join ABC Legal Services, a leading national provider of legal services, as their Head of Marketing. In this high-impact role, you will spearhead the development and execution of the go-to-market strategy, defining product portfolios, customer segments, and marketing messaging. You will lead a team, manage marketing channels, and optimize campaigns across various platforms. The ideal candidate possesses extensive experience in performance marketing, a proven ability to lead and manage teams, and a strategic mindset. This position offers a competitive salary, comprehensive benefits, and the opportunity to significantly influence the company's growth.

Requirements

• 5–7+ years of marketing leadership experience with a focus on growth and performance marketing
• Deep expertise in scaling paid marketing campaigns and optimizing CPA across diverse channels
• Proven ability to lead strategy, creative, targeting, testing, and optimization—especially across paid social platforms
• Highly organized self-starter with a track record of managing multiple projects in a fast-paced, agile environment
• Strong writing skills and creative thinking ability
• Strategic mindset with a hands-on problem-solving approach and adaptability under pressure
• Results-driven with a strong commitment to execution, quality, and continuous improvement
• Experience managing teams and seeing projects through from concept to execution with minimal oversight

Responsibilities

• Develop and communicate a bold, forward-thinking marketing vision aligned with business growth and brand elevation
• Build and execute integrated marketing plans in collaboration with cross-functional teams; maintain a marketing calendar aligned with product launches, brand moments, promotions, and events
• Lead full-cycle management of marketing channels including affiliate, email, SEO, CRM, direct mail, paid social, CX, and more—from strategy and planning to execution and optimization
• Evaluate and advise on internal or external media strategies to ensure we’re leveraging the most effective tactics at the best possible value
• Own paid media analytics—define KPIs and measure performance across the full marketing funnel to assess ROI and guide optimization
• Increase website conversion rates through A/B testing and UX improvements aimed at driving sales and maximizing ROI
• Identify emerging trends and solutions relevant to the Service of Process space, conducting ongoing market research and presenting actionable insights
• Leverage customer service feedback and inquiries to improve the customer experience and optimize touchpoints
• Build and lead a high-performing team to support the needs of our rapidly growing business
• Develop a strong understanding of our tech stack to resolve issues and streamline marketing operations
• Serve as the senior point of contact for agency and media partners—negotiating contracts, resolving challenges, and cultivating lasting relationships
• Oversee creative development for all performance marketing assets and integrate learnings to continuously improve output
• Lead digital community engagement, shaping a content and interaction strategy across all major platforms

Benefits

• Comprehensive Medical, Dental, and Vision coverage
• Competitive salary package
• 401(k) retirement plan with 5% matching
• Orca Card / Transit Stipend
• 7 Paid Holidays per year plus 4 Floating Holidays
• PTO
• Referral program
• Work from home flexibility