Head of Marketing

Summary

Join Sword Health, a Forbes Best Startup Employer, as their first marketing hire and help build a pain-free world powered by technology. This role offers the excitement of a B2B SaaS seed-stage startup with the backing of a well-funded company. You will be responsible for launching the product, building and optimizing marketing campaigns, owning the marketing budget, and collaborating with sales. You'll have the freedom to experiment and drive results while receiving guidance from an experienced marketing team. This is a unique opportunity to make a significant impact on a large scale and contribute to a mission-driven company.

Requirements

• 5+ years of marketing experience in B2B SaaS. You’ve been in the trenches, ideally at a fast-growing startup
• Startup experience. You’ve been one of the first marketing hires before—building things from scratch, wearing multiple hats, and loving it
• Creative thinker who executes. You can design campaigns, think strategically, and then roll up your sleeves to get it done
• Experience in growth and product marketing. You’re great at one but understand the basics of the other—whether it’s launching campaigns or positioning the product
• Self-motivated with a bias for action. You don’t wait around for answers—you make things happen
• Scrappy and resourceful. You’re excited to test, learn, and figure things out with what you’ve got
• Adaptable and proactive. You thrive in a fast-moving, fluid environment where things can change quickly
• Positive, can-do attitude. No task is too big or small—you bring energy and ownership to everything you do

Responsibilities

• Launch the product to the public in Q2 2025. Set up everything—landing pages, PR campaigns, and whatever else it takes to make a splash
• Build, track, and optimize campaigns across multiple channels. Move prospects down the funnel and keep them moving
• Own the end-to-end marketing funnel. From awareness to conversion, it’s yours to shape, test, and refine
• Own the marketing budget. Decide where to invest, test what works, and double down on the channels that drive results
• Measure success through clear KPIs. Think pipeline generated, campaign ROI, and prospect engagement
• Team up with sales to drive deals. Turn prospect insights into sales enablement campaigns that get results
• Be the voice of the product. Connect the dots between product, sales, and your audience—crafting clear, compelling messages that hit home
• Execute flawlessly. From concept to launch, every campaign meets Sword’s high standards—no shortcuts

Preferred Qualifications

• Healthcare experience. You’ve marketed to health systems, payors, or government organizations and understand the unique challenges of this space
• Experience with AI technology. You know how to position and sell AI-driven solutions, making complex tech easy to understand
• Proven success in marketing new products. Especially in markets that need education and thoughtful positioning
• Excellent copywriting skills. You can write clear, compelling messaging that grabs attention and drives action

Benefits

• A stimulating, fast-paced environment with lots of room for creativity
• A bright future at a promising high-tech startup company
• Career development and growth, with a competitive salary
• The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare
• A flexible environment where you can control your hours (remotely) with unlimited vacation
• Access to our health and well-being program (digital therapist sessions)
• Remote or Hybrid work policy
• Health, dental and vision insurance
• Meal allowance
• Equity shares
• Remote work allowance
• Flexible working hours
• Work from home
• Unlimited vacation
• Snacks and beverages
• English class
• Unlimited access to our Learning Platform