Remote Head of Marketing

Summary

Join Fulcrum as a star Head of Marketing to launch the company in the space and create a better value proposition for middle businesses and enterprise companies.

Requirements

• Experience building marketing strategies for service companies working with B2B middle-size and enterprise companies
• Experience in defining ICP and VP for them
• The team management experience
• Building ABM strategies
• Experience with budget management and understanding of ROI

Responsibilities

• Create Marketing Strategy that will help to hit revenue goals and align Sales Verticals
• Do customer development for better understand ICP we are targeting
• Discover and suggest new leadgen channels
• Management of repositories, such as Clutch and Goodfirms, to achieve the verified opportunities goals
• Keep the website up-to-date, with case studies, services, and overall strategic initiatives of the company
• Work hand-in-hand with Sales, Delivery, and overall core team, on regiment of value proposition, service offering, and brand positioning
• Enhance company brand awareness among the Healthtech audience
• Increase the pipeline of leads through the ABM campaigns
• Upgrade sales enablement materials, to the needs of the sales teams

Benefits

• Flexible schedule & opportunity to work remotely or workspace in Kyiv ( kooperativ.cc )
• Friendly & open team who have fun creating cool projects together
• Every employee has an education budget of 500$ per personal year
• Opportunity to hire the team from scratch, which will help to achieve your goals
• Opportunity to boost your professional & personal growth
• Opportunity, to expand number of channels
• Opportunity for mentoring, from top specialists in Ukraine
• Great point 0 to start of, inbound is the biggest contributor in our pipeline
• Regular team gathering activities
• 20 business days of paid vacation + UA national holidays
• Medical insurance full coverage
• 10 + 5 days paid sick leave
• 5 extra days off