Remote Head of Marketing

Summary

The job is for a Project Owner in the digital marketing field for an iGaming company working on a Curacao licensed online casino project. The role involves designing website UI/UX, optimizing bonuses and content marketing, implementing acquisition and retention strategies, managing affiliate partnerships, media buying activities, and producing analytic reports.

Requirements

• 4+ years in digital marketing role in online gaming/casino industry
• Solid experience of working on Curacao license and implementing marketing in unregulated markets
• Experience of building up complex brand from scratch, including technical campaigns, market entry initiatives, managing and operations
• Proven experience in Traffic Acquisition and Affiliate partnership
• Ability to scale GGR (NGR) of the project as well as ROI
• Solid knowledge of online advertising, ad-serving technologies and tracking infrastructure, social networks, search engines and mobile tech (WebView/iOS/Android applications)
• Confident skills in dashboards (Tableau, Google Datastudio etc.) and tools, principles of processing and compilation of different sources and formats of data
• Experience with big data analytical tools (Excel (pivot, etc.), SQL, etc.)
• Good knowledge of SSP and Rich Media, SEO, CPA, PPC, LTV, FTD etc
• Technical understanding of HTML/5, JavaScript, and tracking technologies
• Excellent English skills, project management, reporting and analytical skills

Responsibilities

• Design Website UI/UX, product and banners together with designers and developers
• Develop and optimize Bonus Matrix, Tournaments, Raffles etc
• Define Content Marketing together with SEO specialists and copywriters
• Ensure consistency in brand messaging across all digital touchpoints
• Working with Acquisition and CRM experts you will design and implement Acquisition strategy
• Define acquisition structure, budget allocation, non-standard traffic acquisition channels
• Create and implement e-mail marketing strategy, design of Promo materials etc
• Implement SMM content marketing strategy and lead Influencer campaigns
• Optimize programs for transitioning players through their life stages, convey right messages and deliver right experience to players to maintain profitable revenue
• Implement Retention strategy, customer engagement campaigns, in-product marketing plans, promo materials etc
• In cooperation with Affiliate Marketing managers
• Secure revenue growth through partnerships channels, ensure solid support and communication with all affiliates and partners
• Develop partnerships for revenue growth and ROI, outline KPI’s and provide consistent reporting for all marketing campaigns
• Work alongside the Media Buying managers to deliver high converting campaigns
• Continuously measure ROI and KPIs, conduct budget proposals