Head of Marketing

Summary

Join Booksy as the Head of Marketing-Poland and spearhead marketing efforts, driving local growth and brand amplification. Collaborate with global and local teams to architect and execute market strategies, aligning with global vision while unearthing new growth avenues. Contribute to global best practices by sharing local successes and insights. Utilize data-driven insights and experimentation to optimize marketing campaigns and deliver measurable results. Leverage deep understanding of Poland's market dynamics to create impactful marketing. This fully remote position offers various benefits including private medical care, life insurance, and wellness programs.

Requirements

• Significant experience in shaping marketing strategy, building brands, and driving growth, ideally within a dynamic global or multinational company of at least a similar size to Bookst (Circa 900 FTE's... and growing!)
• Strong track record of successfully leading country-level marketing operations, with a deep understanding of what makes a local market tick and how it connects to a global business vision
• Proven ability to lead, inspire, and collaborate effectively with diverse, cross-functional teams, fostering a culture of shared success
• Exceptional communication and influencing skills (including fluent English) that enable you to build strong relationships and align stakeholders from local teams to global leadership
• Deep expertise across the digital marketing landscape (including social media, paid strategies, content, CRM, and performance marketing) with a knack for using data-driven insights to optimize every campaign
• A genuine passion for experimentation, constantly testing new ideas and channels to discover what truly resonates with your audience and drives results for both consumers and providers
• A profound understanding of Poland's specific market dynamics, consumer behaviours, and cultural nuances, with the ability to translate these insights into impactful marketing that reinforces our global brand identity

Responsibilities

• Spearhead marketing efforts in Poland, driving local growth, building vibrant communities, and amplifying the Booksy brand in alignment with crucial local business objectives
• Architect of our local market strategy
• Craft and execute plans that resonate deeply within Poland, all while aligning with our global go-to-market vision
• Unearth new avenues for growth and spearhead innovative local marketing campaigns that make a real impact
• Weave global best practices into your local strategies
• Share your market's successes and unique insights across our global teams, helping everyone at Booksy learn and grow
• Continuously seek fresh ways to optimize our marketing mix and deliver outstanding, measurable results

Benefits

• This is a fully remote position, we take pride in being a globally distributed team, with access whenever you like to our Warsaw HQ
• Private medical care from Allianz
• Life insurance from PZU
• Multisport card (we have a range of packages to select from)
• Online consultations with a Booksy provided psychologist
• Happiness Team initiatives
• Wellbeing tools (Worksmile and Officevibe)
• Pethelp package