Head of Marketing

Summary

Join Truv as Head of Marketing and lead all demand generation efforts, building and scaling programs to convert awareness into revenue. You will architect and operate the demand generation engine, collaborating with Sales, Product, and Customer Success. Key responsibilities include crafting multi-channel strategies, driving self-serve onboarding and usage-based growth, refining Truv’s positioning, and optimizing funnel flows. You will also lead and mentor a growing marketing team, manage budgets, and forecast pipeline impact. This role requires 10+ years of B2B SaaS marketing experience, proven success scaling marketing, and deep expertise in marketing technology. The ideal candidate will possess a platform-builder mindset and experience with ABM programs.

Requirements

• 10+ years experience in B2B SaaS marketing, including leading demand generation and PLG initiatives
• Proven track record scaling marketing motion from early-stage inbound pipeline to enterprise and self-serve revenue growth
• Hands-on experience with PLG playbooks—driving growth with usage-based models, onboarding flows, and conversion optimization
• Deep expertise in marketing tech stack: CRM (Hubspot), MQL/PQL scoring, automation tools (Clay, Pipedream), analytics dashboards
• Strong analytical mindset; proven experience in data-driven funnel optimization and attribution modeling
• Exceptional leadership skills with a history of building cross-functional teams and enabling SDR/BDR alignment

Responsibilities

• Full-Funnel Demand Generation : Craft multi-channel strategies (ABM, paid media, content, webinars, events, partnerships, email, SEO) that scale both field and digital revenue pipelines
• PLG Strategy & Execution : Drive self-serve onboarding, trial sign‑ups, usage-based growth, and product-qualified leads conversion. Build cadence and channels to accelerate free-to-paid conversion
• Messaging & Positioning : Collaborate with Product Marketing to refine Truv’s positioning—highlighting real-time data, borrower empowerment, GSE alignment, and efficiency in lending workflows
• Cross-Functional Collaboration : Align marketing with Sales, Product, RevOps, and Customer Success to optimize funnel flows from awareness to revenue
• Analytics & Optimization : Monitor critical KPIs: MQLs, PQLs, SQLs, conversion rates, CAC, ROI, and leverage data to continually iterate and scale marketing impact
• Team Leadership & Enablement : Build, mentor, and scale a high-performing team across demand, product marketing, content, and growth engineering
• Budgeting & Forecasting : Manage marketing budgets, forecast pipeline impact, and deliver transparent results to executive leadership

Preferred Qualifications

• Experience marketing fintech or verification solutions to financial institutions or lending verticals preferred
• Platform-builder mindset—scaling repeatable GTM processes
• Experience running ABM programs targeting enterprise lenders and credit unions
• Familiarity with compliance and income-verification regulations (e.g., DU/AIM)
• Ability to craft persuasive messaging that resonates across buyer personas (e.g. compliance, operations, lending executives)

Benefits

• Competitive equity package
• Health, dental, and vision insurance
• 401(k)
• Flexible vacation policy
• Fully remote
• High-impact role with significant independence and clear growth trajectory
• Opportunity to shape the future of financial data access
• $180,000 - $250,000 a year