πWorldwide
Head of Marketing
closed
what. AG
πRemote - Worldwide
Summary
Join our team as Head of Marketing at what. AG, where you'll lead impactful marketing activities, drive brand growth, and spearhead multi-channel campaigns while ensuring alignment with our mission and values.
Requirements
- Proven experience in crafting marketing strategies and their successful implementation, with a focus on brand growth, lead generation, and content management
- Strong understanding of KPIs and growth targets, with the ability to drive metrics like website traffic, social media engagement (especially on LinkedIn), and NPS scores
- Experience in brand management, ensuring consistency across all channels and materials, with the ability to maintain and update brand guidelines
- Skilled in website management, ensuring up-to-date, SEO-optimized content in multiple languages (English and German) and a modern design approach
- Proficiency in CRM systems, with the ability to automate workflows, manage client communications, and oversee data quality
- Event planning expertise, capable of organizing meetups, launch parties, and client events, while managing logistics, promotion, and speaker recruitment
- Content creation expertise on LinkedIn, with a track record of increasing engagement and follower growth
- Project management and coordination skills, with the ability to lead teams, manage tasks, and control budgets to deliver high-quality work on time
- Experience with Google Office tools (Docs, Sheets, Slides) to manage workflows, data, and presentations efficiently
Responsibilities
- Drive and implement the overall marketing strategy, focusing on achieving key growth targets and boosting brand visibility
- Manage digital content, ensuring brand consistency across all materials and channels while keeping the website and online presence up to date
- Collaborate with team members and partners to improve key web pages, maintain SEO, and oversee the development of important brand assets
- Manage external communication, including newsletters, social media posts, press releases, and major announcements
- Lead the organization of events like meetups and client engagements to strengthen relationships within our network
Benefits
- 25 days holiday allowance for full-time employees
- Public holidays off too (if located in Switzerland)
- Fair compensation, with the possibility of joining our profit participation scheme
- Opportunities to visit clients on-site in Switzerland
- Weekly remote pilates classes for all
This job is filled or no longer available
Similar Remote Jobs
π°$150k-$200k
πUnited States
πUnited Kingdom
πUnited States
πBrazil
πFrance
πColombia, Mexico
π°$225k
πUnited States

πAustralia