Remote Head of Paid Acquisition, Google Ads SEM

Summary

Join LawnStarter as we continue to scale our growth with a Head of Paid Acquisition role. This position will focus on driving paid search revenue through Google Ads, leading a high-performing team, and managing complex campaign structures.

Requirements

• Extensive Experience with Large-Scale Google Ads Campaigns: You’ve managed high-budget paid search campaigns in industries like travel, ticketing, or home services, working with multiple brand/domain strategies
• Proven Leadership in Paid Search: You’ve led successful paid search teams and have a track record of implementing search strategies that deliver significant wins
• Technical and Analytical Strengths: You’re highly skilled in spreadsheets, comfortable with SQL, and have a deep understanding of data-driven decision-making. Scripting languages and experience with data integration tools are a plus

Responsibilities

• Grow Paid Search Revenue: Lead and optimize Google Ads paid search campaigns that drive nearly all of our paid acquisition efforts
• Lead a High-Performing Team: Build and mentor a team of paid search experts. Define performance metrics, establish best practices, and foster a culture of continuous improvement and innovation
• Manage Complex Campaign Structures: Oversee large-scale Google Ads campaigns across multiple brands and service lines
• Drive Strategic Growth: Develop and execute paid search strategies for new verticals as we expand beyond lawn care
• Cross-Functional Collaboration: Work closely with product, sales, and customer service teams to align paid search strategies with broader business goals
• Own the P&L for Ad Spend: You'll be responsible for all paid search spending, ensuring that we hit revenue and efficiency targets
• Analyze Data for Insights: Use data to inform strategy—identifying trends in lifetime value, keyword performance, conversion rates by market, and more
• Explore New Channels & Test Strategies: While 90% of your focus will be on Google Ads, you'll also explore new paid channels and test innovative strategies to enhance performance

Benefits

• $175k - $195k annual salary range
• Great Culture: One of the top places to work in Austin in 2018, 2019, and 2020, and in the US in 2021, we are all about the team
• Supporting self-care: We have unlimited vacation policy and will nudge you to utilize it to care for yourself
• Healthcare benefits: Medical, dental, vision and 401k
• Fully remote position: Work remotely from anywhere you want