Performance Marketing Manager

Summary

Join a dynamic team of over 150 professionals in Europe, working together to combat digital threats. As a Performance Marketing Manager, you will develop and execute growth marketing campaigns across various channels, manage paid search and social media initiatives, and drive pipeline growth.

Requirements

• Proven hands-on experience in performance/growth/digital marketing with a track record of success in a fast-paced B2B environment
• Deep expertise in using paid media channels such as paid search and social media (particularly LinkedIn Ads) to drive high-quality leads and pipeline growth
• Excellent written communication skills in German to optimise ad copy to drive greater conversions are essential
• The ability to manage end-to-end campaign execution across email, paid media (social, search & display), organic search & social, delivering tangible results in terms of pipeline and revenue growth
• Strong analytical skills and a data-driven approach to marketing, with a passion for testing and optimising campaigns to improve conversion rates (CVR) and cost per acquisition (CPA) metrics
• A growth mindset with a willingness to take initiative, embrace challenges, and continuously learn and adapt in a rapidly evolving industry

Responsibilities

• Collaborate with the Demand Gen Director to develop and execute growth marketing and ABM campaigns across various digital channels including SEM, Email, Social, and Paid Media
• Launch and optimise paid media initiatives to acquire new leads and generate pipeline at a sustainable CPA
• Manage paid search campaigns across Google Ads and Microsoft Search to maximise ROAS
• Manage our demand gen campaigns across LinkedIn ads, Meta and Capterra
• Work closely with regional marketers and the Head of Partner Marketing to support campaign execution and alignment with overall business objectives
• Partner with sales to understand our ICP and run highly targeted ABM campaigns that drive engagement and conversion
• Work with Hubspot to launch high-converting email campaigns, manage audience segmentation, and conduct campaign analysis for continuous optimisation
• Lead efforts in implementing conversion rate optimisation (CRO) strategies across our website hosted on HubSpot and landing pages hosted on Wordpress

Benefits

• Make an impact and help organisations in Europe be safe from cyber-attacks - as you get the opportunity to work alongside top talent with the Intelligence Agencies and Military background
• Remote-first (in Germany) or Hybrid (with HQ office in The Hague)
• Tuesday lunches and Thursday Borrels - join our weekly founder’s update and unwind with us during Thursday socials
• Quarterly get togethers & Annual company-wide retreat (in Spain, Portugal, Italy…) - Bond with teammates at exciting locations, learn more about the business, enjoy fun team activities
• Generous time off policy (including volunteering day, floating holidays and wellbeing time off) to balance your work and personal life