Remote Head of Digital Marketing

Summary

Join a high-growth, fun company where you can have a huge impact as a data-driven digital marketing leader to own the digital marketing funnel and collaborate closely with the sales team.

Requirements

• 8+ years in digital marketing with a focus on inbound growth, including 3+ years in a B2B SaaS environment
• Ability to manage teams situated across different geographies, and multiple projects in a fast-paced environment
• Strong grasp of analytics tools (e.g., Google Analytics), marketing automation platforms (e.g., HubSpot), and paid media management (Google Ads, LinkedIn, Meta etc.)
• Demonstrated success in managing campaigns across various channels with measurable impact on business growth especially in the US market
• Experience building and leading high-performance teams

Responsibilities

• Develop and implement a comprehensive inbound marketing plan, leveraging paid (e.g., PPC, display ads) and non-paid (e.g., SEO, content marketing) channels to drive customer acquisition
• Allocate budgets across paid, owned, and earned media while optimizing for the best ROI
• Collaborate with content creators to produce SEO-optimized materials that rank and convert, while also ensuring an effective website presence to turn traffic into qualified leads
• Orchestrate multi-channel campaigns including SEO, SEM, paid social, remarketing, and affiliate efforts
• Manage corporate web properties to support objectives such as revenue growth, lead generation, and brand awareness
• Lead conversion rate optimization (CRO) initiatives to improve engagement and conversion metrics through testing landing pages, special promotions, and content placement
• Set inbound lead goals, measure progress, and refine activities based on performance data. Analyze metrics like site traffic, visitor paths, and conversion rates to optimize marketing spend and lead generation
• Lead marketing operations efforts to enhance our tech stack, CRM (HubSpot), lead routing, and data enrichment processes
• Lead, mentor, and grow a team of digital marketers, providing guidance and performance oversight
• Drive execution and results through agency and other contract vendors

Benefits

• Remote Working
• Paid time off
• Parental leaves
• Annual wellness sessions
• Wellness time offs
• Unlimited access to a gaming room and a well-equipped fitness center
• Hardware delivered straight to their doorstep
• Reimbursement of the internet services
• Group health insurance with the no-capping model that covers employees, spouses, and children
• Thoughtful recognition programs
• Annual employee awards
• Monthly town halls to openly share ideas, transparent feedback mechanism, and leadership visibility