Remote Senior Manager, Growth Marketing

Summary

Join Point, a full-stack home equity platform, as a Senior Growth Marketing Manager to lead growth marketing initiatives, manage campaigns, and drive acquisition efforts while maximizing efficiency.

Requirements

• 7+ years of relevant work experience
• 5+ years of hands-on experience managing digital marketing campaigns
• Bachelor’s degree (Master’s degree is a plus)
• Hands-on experience managing digital marketing campaigns, particularly Paid Search (SEM), Paid Social, and Online Video. Experience in consumer finance is a plus
• Expertise in tools such as Google Ads, Facebook Ads Manager, and other platform-specific tools. Ability to configure campaigns and use analytics platforms like Google Analytics
• Experience in lifecycle marketing, engaging current customers to drive repeat usage, upselling, or cross-selling additional products or services
• Highly analytical and data-driven, with a proven track record of using data to drive marketing decisions and optimizations
• A balance of strong creative intuition and strategic thinking. You know how to engage and empathize with target audiences while maximizing marketing effectiveness
• Excellent communication and interpersonal skills, with the ability to present insights and recommendations to senior stakeholders
• Proven success in hitting aggressive growth targets, managing large budgets, and driving meaningful business outcomes

Responsibilities

• Manage the day-to-day execution of growth marketing campaigns across Paid Search (SEM), Paid Social, Online Video, and other relevant channels
• Ensure campaigns are properly configured and optimized for performance and ROI
• Continuously test, analyze, and optimize campaign performance to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and lifetime value (LTV)
• Work with the Head of Growth Marketing to develop, implement, and iterate on strategies that scale acquisition efforts while maximizing efficiency
• Use analytics tools to derive insights from campaign performance and provide regular reporting on results. Ensure data accuracy and provide recommendations based on findings
• Manage lifecycle marketing efforts to engage existing customers, educate them on relevant topics, and drive desired conversion action. Partner with sales on outreach to existing customers and assess impact
• Partner with product, sales, and creative teams to ensure alignment on messaging, targeting, and overall marketing strategy
• Run experiments on new creative, targeting strategies, and bid optimization to continuously enhance campaign performance and identify new growth opportunities
• Assist with budget allocation across channels, ensuring that each dollar spent delivers maximum impact while staying within ROI constraints

Benefits

• Generous health benefits
• We provide medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA)
• Unlimited paid time off
• Recharge with unlimited paid time off and 10 company holidays
• Flexible remote & onsite work
• Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ
• Fully paid parental leave
• Point will true-up wages from state-applicable PFL earnings so that the employee’s total gross pay will be equivalent to 100% of their regular base pay, as well as two weeks of fully paid leave to be available after exhaustion of state PFL
• For employees in states without Paid Family Leave, Point will provide up to 8 weeks of paid parental leave
• In addition, all employees will receive 4 weeks of fully paid transition time. For four weeks after returning from parental leave, and following the use of all other paid leave benefits, you may work part-time, meaning two or three days per week, and receive 100% of regular base pay
• Financial wellness
• We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage. Full-time employees have the opportunity to take ownership in the company through equity options
• Extra work/life benefits
• We provide monthly stipends for internet, mobile plans, and a one-time home office reimbursement