Head of Paid Social

Summary

Join Wpromote as Head of Paid Social, a high-impact leadership role requiring operational excellence, strategic vision, and innovation. Lead the expansion of media under management, diversify platform investments, and advance full-funnel marketing strategies. Design scalable processes, influence long-term policies, and partner with leadership on department P&L management. Inspire a culture of accountability and strategic thinking, pushing boundaries in social media marketing. This role offers significant impact and the chance to shape the future of social media for clients and the agency. Wpromote prioritizes a strong work-life balance and offers a comprehensive benefits package.

Requirements

• 10+ years of experience in social media management, with a minimum of 4+ years in a management role, including talent development and mentoring
• Demonstrated capacity to construct and lead teams in a collaborative environment, developing and executing social media strategies across diverse industries
• An innovative and strategic mindset, with proactive consideration of future algorithm changes and emerging technologies
• Proven ability to be innovative and strategic in creating and managing a paid social discipline within an agency/business, including budget management and resource planning
• Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
• Strong strategic problem-solving skills, critical thinking, and an entrepreneurial spirit
• Ability to influence and inspire innovative thinking, fostering strong relationships with teams, co-workers, agency partners, and clients
• High-level team leadership, coaching, performance management, delegation, and executive decision-making skills
• Strategic decision-making and responsibility for developing guidelines or procedures with a significant impact internally and externally
• Ability to assess multiple horizon points and perspectives, proactively addressing anticipated needs or roadblocks
• Bachelor's degree or equivalent level of education and experience

Responsibilities

• Leading and managing the paid social departmental function, overseeing Group Directors, Senior Directors, Client Teams, and ensuring alignment with broader agency leadership objectives
• Developing and articulating a point of view on emerging topics such as technology-assisted workflows, Measurement and Attribution, AI, data privacy, etc., and their impact(s) on clients’ business outcomes
• Serving as the social team ambassador, representing Wpromote and its proprietary go-to-market tools, technology, and/or working methods that drive differentiation in public forums, webinars, and press engagements
• Collaborating with team leadership to develop and execute department OKRs, ensuring alignment with company goals
• Independently leading pitch preparation and presentation for opportunities of all sizes, demonstrating strategic leadership and decision-making
• Overseeing paid social media delivery standards and strategy, ensuring client expectations are exceeded, and deliverables meet exceptional standards. This includes regular audits and maintenance of SOPs to ensure our operational standards and training materials reflect the most recent and high-impact approaches
• Driving innovation and evolution of the department's go-to-market strategy, integrating high-level social strategies into overall marketing plans. This includes blending both visionary skills with operational excellence to create and implement the right goals
• Managing and being accountable for all aspects of the business unit, including employees, clients, products, and service delivery
• Maintaining a healthy P&L based on Wpromote’s operating plan and Paid Social’s contribution to that plan. Collaborating with company-wide team leads and C-level teams on key initiatives, demonstrating extreme ownership and accountability for decision-making impacting the P&L
• Acting as key liaison with department heads, executive leadership, and account teams, to ensure investment and strategy alignment
• Working with team Directors to determine the correct roles, responsibilities, and expertise needed to scale and grow paid social practice. Managing the recruitment, retention, and professional development of the department
• Providing growth mapping & goal setting, and performing annual formal performance reviews. A major focus will be on team building, cultivating individuality, physical and emotional well-being, and personal development

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!