Edge Impulse is hiring a
Head of Product Marketing

Summary

The job is for a Product Marketing Leader at Edge Impulse, a leading edge AI platform company. The role involves understanding and refining the target persona, crafting positioning and messaging, conducting pricing analysis, understanding the competitive landscape, developing sales enablement materials, collaborating with teams, and potentially managing a small team. The preferred candidate should have at least 5 years of experience in product marketing at a SaaS startup, be comfortable working cross-functionally, and have deep experience with embedded machine learning.

Requirements

Bachelor degree in marketing, business, or related field preferred

Responsibilities

• Understand and refine the target persona and ICP (ideal customer profile)
• Craft positioning and messaging that aligns with the pain points and values of the customer
• Translate technical details into value propositions
• Conduct in-depth pricing analysis and provide recommendations based on research and best practices
• Understand the competitive landscape and craft competitive messaging
• Develop a deep understanding of the Edge Impulse product and edge AI market
• Lead development of sales enablement materials
• Collaborate with the broader marketing, product, and sales teams to assist in achieving company KPIs

Preferred Qualifications

• A minimum of 5 years specifically in a product marketing role at a SaaS startup
• Deep experience with embedded machine learning
• Comfortable working cross-functionally and incorporating diverse feedback from multiple people
• Experienced in learning new tools (such as Hubspot, Notion, Google Docs)
• Comfortable working with engineers and product teams

Benefits

• A well-funded company with founders who care about team, users, and values
• Competitive compensation packages, health benefits, and vacation time
• A dynamic culture that sees work as one element in life (work-life balance)
• A team that’s engaged and inclusive yet global and diverse