Head of Publisher Acquisition

Summary

Join MGID, a leading native advertising company, and lead market share expansion in the US. You will develop and implement strategies for acquiring new publishers, building revenue, and managing a team. This role requires identifying business opportunities, establishing partnerships, and working closely with sales and global teams. You will be responsible for ensuring P&L stability and contributing to product development based on market feedback. The ideal candidate possesses extensive experience in digital advertising and team management, along with a deep understanding of the publisher ecosystem and native advertising.

Requirements

• 7+ years of experience in digital advertising, Adtech / Martech
• Deep understanding of the industry, technologies, website monetization, and online advertising
• Deep knowledge of the Publishers’ ecosystem, including digital media/networks, key players, main companies, and competitors in the market
• Understanding of how to pitch native advertising products to the Publishers
• Strong current industry connections with media groups, publishers, and networks
• Superior understanding of publisher monetization strategies and solutions, including programmatic solutions
• 3+ years of team management experience
• High negotiation, presentation, and communication skills

Responsibilities

• Lead MGID market share expansion
• Create a leading strategy of market research
• Discuss business agenda internally
• Make business expansion implementation on the US market with the main focus of acquiring new publishers for the MGID network
• Build stable revenue and margin generation strategies and tactics on the local market
• Perform a continuous search of potential business opportunities
• Establish business relationships with potential partners (publishers)
• Obtain feedback from the market and participate in product and service development based on the market needs
• Identify and secure strategic partnerships with top Publishers
• Work closely with the sales team to create strategic planning of clients' growth on the local market
• Work closely with the local & global teams to develop KPI's and sales pipelines for publishing clients
• Ensure day-to-day and long-term P&L stability
• Manage the local teams of Publishers Acquisition