Head Of Seo

Summary

Join Leadtech's Organic Marketing Team as the Head of SEO! You will develop and implement a comprehensive SEO strategy, leading a team of SEO specialists and collaborating across departments. This role requires strong leadership, strategic thinking, and data-driven decision-making skills. You will manage the SEO budget, track KPIs, and stay current with industry trends. Leadtech offers a flexible work environment, competitive salary, comprehensive benefits, and opportunities for growth and development. The ideal candidate has 8+ years of SEO experience, including 5+ years in leadership roles, and proven success in driving organic growth.

Requirements

• Minimum of 8+ years of SEO experience, including 5+ years in leadership or managerial roles, overseeing strategy and team performance
• Proven track record of driving significant organic growth through innovative SEO strategies
• Extensive knowledge of technical SEO, content optimization, link-building strategies, and industry tools like Google Analytics, SEMrush, Ahrefs, and Screaming Frog
• Demonstrated experience in leading, mentoring, and growing teams of SEO specialists and strategists to achieve high performance
• Ability to foster a culture of collaboration, innovation, and accountability within teams
• Excellent communication skills to build strong relationships with internal teams and external vendors or agencies
• Strong ability to align SEO strategies with broader business objectives and marketing initiatives
• Proven capacity to advocate for SEO priorities and build relationships with cross-functional stakeholders like content, product, CRO, and development teams
• Expertise in establishing and tracking KPIs such as organic traffic, rankings, conversions, and ROI
• Experience in conducting competitor analysis to identify gaps and opportunities for growth

Responsibilities

• Define (or co-define with TL) and Align SEO Strategy with business goals for all SEO-driven projects
• Develop and oversee the implementation of a comprehensive SEO strategy that aligns with company goals to maximize organic search visibility and traffic growth with a clear focus on conversion
• Identify opportunities for content optimization, technical SEO improvements, and link-building strategies to achieve business objectives
• Create a roadmap of SEO initiatives, prioritizing projects based on expected impact and ROI
• Lead, mentor, and manage a team of SEO TL and Specialists fostering professional growth and ensuring high-performance execution
• Set clear goals, conduct performance evaluations, and provide continuous feedback to the team
• Promote a culture of innovation, collaboration, and accountability within the SEO team
• Partner with content, project, CRO, product, UX, and development teams to integrate SEO best practices into campaigns, website architecture, and product launches
• Collaborate with marketing stakeholders to align SEO efforts with broader marketing initiatives, driving synergies across paid and organic strategies
• Advocate for SEO priorities and ensure alignment across departments
• Establish and track key performance indicators (KPIs) for SEO performance, such as organic traffic, rankings, conversions, and ROI
• Conduct in-depth analysis of SEO data to assess performance, identify trends, and adjust strategies for maximum impact
• Generate regular performance reports and provide actionable insights to stakeholders
• Manage the SEO department's budget, ensuring efficient allocation of resources and maximum ROI
• Prioritize projects and initiatives based on business objectives and expected outcomes
• Oversee external vendor relationships, including SEO tools, agencies, and consultants
• Stay current with search engine algorithm updates, SEO trends, and industry best practices
• Ensure the team adapts quickly to algorithm changes and new technologies to maintain and improve rankings
• Conduct competitor analysis to identify gaps and opportunities in the SEO strategy
• Collaborate with AI SEO researcher to maximize opportunities and insights related to Google's AI Overviews and emerging AI-driven search developments
• Identify, vet, and establish partnerships with external SEO agencies, consultants, and vendors to support strategic initiatives
• Manage agency relationships, ensuring clear communication, alignment on goals, and effective execution of deliverables
• Allocate budget to external partners based on performance expectations and ROI

Preferred Qualifications

• Experience with website platforms and content management systems (e.g., WordPress, Shopify) and technical tools (e.g., JavaScript, HTML, and CSS basics)
• Strong critical thinking and problem-solving skills, with the ability to propose innovative solutions
• Ability to identify and seize opportunities for SEO growth, even in competitive or challenging markets

Benefits

• Flexible career path with personalized internal training and an annual budget for external learning opportunities
• Flexible schedule with flextime (7 - 9:30 a.m. start, 3:30 - 6 p.m. end) and the option of working full remote or from our Barcelona office
• Free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August
• Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services)
• 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!
• Free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views
• Ticket restaurant and nursery vouchers, paid directly from your gross salary