Content Marketing Manager

Summary

Join SmarterDx as a Content Marketing Expert and create engaging content for CFOs, revenue cycle leaders, and CDI leaders. You will develop high-performing content, presentations, and marketing materials, taking a consumer-oriented approach. Collaborate with internal teams to align content with company initiatives and gather insights. Optimize content for SEO and monitor performance metrics. Stay updated on industry trends and help establish SmarterDx as a thought leader in healthcare technology. This fully remote US-based role requires 7+ years of content marketing experience, a proven track record in healthcare, and familiarity with AI. The role reports to the Head of Marketing.

Requirements

• 7+ years of content marketing experience, B2B marketing and/or healthcare marketing experience preferred
• Proven track record of high-performing content within healthcare
• Ideally familiar with writing about AI, and at a minimum, very comfortable translating complex technology and ideas for targeted audiences
• Basic understanding of SEO best practices, content management systems (CMS), and analytics tools (e.g., GA4)

Responsibilities

• Create high-performing content: Conceive, research, write, and edit long-form content to build a library of engaging and relevant collateral that moves prospects through the funnel, including white papers, case studies, and blog content
• Develop presentations with new ideas: Develop industry event presentations for senior executives to present thought leadership throughout the healthcare sector
• Bring your creative A-game: Take a consumer-oriented approach to content marketing, introducing new ideas, messages and mediums that command attention and break from status quo B2B content
• Derive insights and create content that supports company goals : Collaborate with internal teams including marketing, sales, product, and customer success to align content with company initiatives and gather insights
• Help develop promotion plans: Optimize each piece of content for SEO to drive organic traffic and collaborate with the head of marketing and demand generation manager on sponsored content placements
• Measure effectiveness: Monitor and analyze content performance metrics to measure the success of each asset you create
• Stay current: Stay updated with industry trends, market insights, and competitive landscape to position the company as a thought leader within healthcare technology, particularly AI, revenue cycle management (RCM), and clinical documentation integrity (CDI)

Preferred Qualifications

• Experience with content creation tools (e.g., Figma) and project management tools (e.g., Asana) a plus
• Previously owned a content calendar and developed content ideas for various healthcare personas
• Social media content development

Benefits

• $115,000 - 140,000 salary + equity incentives
• Medical, Dental & Vision – Comprehensive plans with leading insurance providers, covering 90-100% of your premiums and 70-90% for dependents, depending on the plan
• One Medical Membership – Free membership included if you enroll in a SmarterDx medical plan
• Paid Parental Leave – Up to 12 weeks of paid leave for birth or adoption
• Remote-First Team – Work from anywhere in the U.S. with a $400 home office reimbursement stipend
• Unlimited PTO & 10 Holidays – 4 of which include floating holidays so you can recognize the days that matter most to you
• Learning & Development Budget – $500 per year (prorated) for courses, books, and resources to expand your skills
• 401(k) with Traditional & Roth Options – Tax-advantaged retirement savings through Empower