HubSpot Campaign Optimization Specialist

Summary

Join our client, a strategic event management company, as their HubSpot Campaign Optimization Specialist. This fully remote role (9 AM - 6 PM EST) focuses on enhancing B2B marketing using AI tools and HubSpot. You will be responsible for optimizing content and conversion strategies, developing improved performance strategies across digital channels, and streamlining sales & marketing operations. Success will be measured by increased conversion rates, enhanced user engagement, and effective AI tool implementation. The ideal candidate possesses 2+ years of experience in a similar role, proficiency in AI tools and HubSpot, and strong communication skills. This is an exciting opportunity to work with a dynamic team and leverage AI in marketing.

Requirements

• 2+ years in a similar role focused on conversion rate optimization
• Solid experience with AI tools, with knowledge of Breeze AI being advantageous
• Proficient in using HubSpot for managing marketing campaigns and analyzing performance metrics
• Understanding of SEO principles and how they relate to conversion optimization
• Fluent English verbal and written communication skills to effectively collaborate with teams and present findings

Responsibilities

• Employ AI tools to optimize content and conversion strategies, guiding best practices to enhance user engagement and conversion rates
• Analyze current conversion metrics and develop strategies to improve performance across various digital channels and the website
• Work closely with content teams to ensure that all marketing materials are optimized for conversions, utilizing insights from AI tools
• Utilize AI and HubSpot to streamline sales & marketing operations, enhancing efficiency and effectiveness in campaigns
• Apply knowledge of SEO best practices to ensure that all content and the website are optimized for search engines, driving organic traffic that converts

Preferred Qualifications

• Strong analytical abilities to interpret data and make informed decisions based on performance metrics
• Ability to think creatively about challenges and devise innovative solutions to enhance conversions
• Ability to work independently while being proactive in identifying opportunities for improvement

Benefits

Fully Remote (Work from Home), 9 AM - 6 PM EST