Head of Customer Lifecycle Marketing

Summary

Join SAVii, a company revolutionizing employee wellness, as the Head of Customer Lifecycle Marketing. This strategic role focuses on optimizing the end-to-end customer journey, collaborating with various teams to deliver impactful strategies. You will lead a team, develop and implement lifecycle marketing campaigns, and utilize data-driven insights to improve performance. The position requires strong leadership, marketing automation expertise, and a proven track record of success. You will be responsible for driving customer acquisition, retention, and engagement, contributing directly to revenue growth. This is an opportunity to shape the future of employee wellness and make a significant impact on an industry-leading company.

Requirements

• 5+ years of experience in lifecycle marketing, customer engagement, or related roles
• Proven track record of leading and mentoring marketing teams
• Expertise in marketing automation platforms (examples: Customer.io, HubSpot, Salesforce or similar)
• Proficient in analytics tools like Mixpanel and Tableau to track and interpret data
• Strong understanding of segmentation, personalization, and omnichannel marketing
• Ability to collaborate across teams and influence without direct authority
• Results-oriented with a focus on measurable outcomes
• Creative problem-solver who thrives in a fast-paced, innovative environment with varying project streams

Responsibilities

• Develop and implement customer lifecycle strategies that align with business goals and objectives
• Engage in projects with outcomes that improve customer journey or experience of customers at different stages of their lifecycle – from awareness, engagement, conversion, and retention
• Leverage customer data or insights to identify and create ideal segmentations and/or personalized experiences that maximize success in acquisition and conversion of users
• Independently or collaboratively, develop and implement campaigns or initiatives that drive customer acquisition, conversion or retention, including cross-selling opportunities across products
• Map customer journeys, identify gaps, and optimize communication touchpoints
• Partner with Growth Marketing, Sales, and Product or Design teams to identify goals and objectives that ensure lifecycle marketing efforts directly contribute to revenue growth targets
• Design, execute, and optimize lifecycle marketing campaigns using various channels
• To ensure consistent touchpoints, identify the best or preferred channel of engagement
• Maintain channel performance benchmarks (from email, SMS, push, app, and web)
• Leverage marketing automation tools to deliver personalized and scalable campaigns at each stage of the customer lifecycle
• Use data-driven insights to improve campaigns, messaging, and channel strategies
• Execute A/B testing to validate hypotheses to refine content, creatives, and offers
• Identify bottlenecks & implement solutions that effectively move customers through the funnel
• Collaboration with key teams (Growth Marketing, Communications, Product, Design) ensures a holistic approach to user funnel management and customer experience
• Utilize behavioral or transactional data to inform lifecycle strategies
• Study, learn and understand intents and appetite by executing experimentation and analysis
• Collaborate with data teams to derive actionable insights from data coming from platforms like Customer.io, Mixpanel, Tableau, HubSpot, and Salesforce
• Monitor and analyze key performance metrics, including funnel conversion rates, engagement rates, and campaign effectiveness, to identify opportunities for improvement
• As a shared service center, work with different marketing teams to provide lifecycle marketing support
• Work closely with Product and Design teams to ensure initiatives align with expected user experience
• Partner with Communications to align messaging and brand consistency

Preferred Qualifications

• Experience or familiarity with fintech, lending and salary loan products
• Years of service in the fintech or financial services industry