Social Media Marketing Specialist

Summary

Join Spacewell, a company reshaping workplace and energy management through smart software solutions, as their Social Media & Content Marketing Specialist. You will lead the social media strategy on LinkedIn and YouTube, creating engaging content like infographics and short videos. Responsibilities include optimizing YouTube content, tracking KPIs, supporting sales with content, and monitoring industry trends. The ideal candidate has 3+ years of B2B social media experience, proven content creation skills, and proficiency with various tools. Spacewell offers a competitive salary, comprehensive benefits, and a flexible work arrangement with 2 days a week on-site in Wilrijk.

Requirements

• 3+ years of experience managing B2B social media (LinkedIn + YouTube a must)
• Proven content creation skills: writing, visuals, and basic video editing
• Strong grasp of analytics tools and social performance metrics
• Ability to translate technical solutions into clear business value
• Proficiency with tools like Canva, Adobe Suite, YouTube Studio, and HubSpot (or similar)

Responsibilities

• Lead our social strategy on LinkedIn and YouTube, targeting workplace, facility, and energy professionals
• Own our YouTube channel : upload, optimize, organize playlists, write SEO-friendly descriptions, and track performance
• Create high-impact content : think infographics, short-form videos, and visuals that simplify the complex
• Drive results : track KPIs, analyse engagement, and provide actionable insights
• Support sales enablement with strategic, on-brand content for SDRs and AEs
• Monitor trends in B2B social, PropTech, and energy-tech to keep us ahead of the curve
• Collaborate across marketing, sales, and product teams to align messaging and campaigns

Preferred Qualifications

• Experience in SaaS, PropTech, or Smart Building tech
• Skills in motion graphics or video direction
• Multilingual (Dutch, German, Spanish, or French)
• Familiarity with paid social campaigns and content calendar planning

Benefits

• Work at the cutting edge of smart building and energy management tech
• Be part of a collaborative, international team that values creativity and initiative
• Enjoy flexibility with 2 days/week in our modern office in Wilrijk , and remote the rest
• Get rewarded with a competitive salary and a comprehensive benefits package including mobile allowance, ecocheques, health & group insurance, and net allowances
• Make a measurable impact in a growing company with global reach