M Booth is hiring a
Influencer Director in United States

Summary

The job is for an Influencer Director at M Booth, a culture-first communications agency. The role involves leading influencer programs and strategies for luxury spirits & beverages brands, identifying and connecting brands to influencers, and serving as a trusted voice and advisor to clients.

Requirements

• Solid foundation in influencer marketing with strong influencer relationships and networks
• Experience with tastemaker/influencer ID, negotiation and activation management
• Proven ability to lead projects, communicate effectively, think strategically and build of-the-moment and future-forward collaborations that transcend culture
• Skilled in motivating teammates and helping them grow
• In touch with cultural and industry trends
• Ability to ‘roll with it’ and be nimble when there are changes to pathways and needs to counsel on pivots
• Ability to command a room and get stakeholder buy-in from multiple channels
• 7-10 years of experience
• Experience managing a team of 3-4 direct reports
• Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed
• Experience and/or passionate about the lifestyle, alcohol, food industry
• Bachelor’s Degree
• Openness to travel and evening’s out networking (this is required)

Responsibilities

• Lead the influencer program strategy and growth of these programs
• Identify and proactively connect brands to influencers/tastemakers/content creators that will put them at the forefront of culture
• Strengthen relations with and bring relevant tastemakers and influencers in to the fold of brands on an programmatic and ad hoc basis that can drive cultural relevance for our clients
• Serve as a trusted voice and advisor to clients
• Dissect client business objectives/goals and craft culture strategies - with influencer at the heart - that achieve those goals in a disruptive fashion
• Day-to-day management of collaborations and partnerships
• ID the future - the trends, people, brands that are relevant and complement the clients and work we do
• Manage and oversee influencer/partner integrations + programs that speak to our brand’s targets and “make noise”
• Report on competitive brand and lifestyle trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits