Project Growth is hiring a
Influencer Marketing Specialist

Summary

A record label is seeking a dynamic and creative Influencer Marketing Specialist to grow audiences, particularly on TikTok. The candidate should have experience in omnichannel social media management, viral content creation, and data-driven marketing strategies. Key responsibilities include audience growth hacks, content strategy development, A/B testing, and influencer marketing.

Requirements

• Proven track record in social media growth and content virality, particularly on TikTok
• Strong background in influencer marketing and digital content strategy
• A data-driven thinker with a knack for innovative and creative ideas in digital marketing

Responsibilities

• Audience Growth Hacks: Implement creative strategies to grow audiences, particularly on platforms like TikTok
• Omnichannel Social Media Expertise: Must have experience managing social media across various platforms
• Creative Demand Generation: Devise strategies to increase demand for artists and their music on social media
• Viral Content Creation: Craft and execute viral content strategies on TikTok
• Growth Hacking Techniques: Employ growth hacking methods to expand artist reach
• Content Strategy Development: Formulate unique content strategies for multiple artists
• A/B Testing: Conduct tests to identify effective methods for audience growth
• Influencer Marketing: Utilize influencer marketing knowledge to enhance artist visibility

Preferred Qualifications

• Background in Meta and YouTube ad managers is a huge advantage
• Solid analytical skills to decipher trends and audience behaviors
• E-commerce experience is a significant advantage