Remote Email Marketing Specialist

Summary

Join our team as an Event Marketing Specialist to lead the marketing efforts for our upcoming in-person activation/event. The ideal candidate will be responsible for driving awareness, excitement, and participation leading up to the event.

Requirements

• Proven experience in event marketing, especially for in-person events with a focus on engagement and attendance
• Strong understanding of digital marketing, content creation, and audience engagement strategies
• Excellent communication, project management, and organizational skills
• Experience working with influencers, media outlets, and community partnerships to amplify event reach
• Ability to work independently, creatively, and under tight deadlines

Responsibilities

• Develop and execute a comprehensive marketing strategy to build excitement and awareness around the event, using both online and offline tactics
• Leverage digital channels (social media, email marketing, event platforms) to create buzz and engage target audiences
• Craft compelling messaging and visuals that reflect the event’s excitement, exclusivity, and entertainment value
• Coordinate pre-event promotional campaigns, including countdowns, teaser content, influencer partnerships (host), and media buys
• Drive sign-ups and bookings for Game Show participation by engaging key target groups
• Manage registration processes and participant follow-ups to ensure a seamless experience from sign-up to attendance
• Implement creative recruitment strategies to reach diverse audiences and incentivize participation (e.g., referral programs, contests, VIP access)
• Collaborate with ADWNY to co-promote the event
• Cultivate relationships with media outlets and partners to secure event coverage, interviews, and promotional opportunities
• Ensure consistent messaging and branding across all promotional materials and communication
• Write and design promotional content including social media posts, email newsletters, and banners
• Maintain a strong online presence for the event through timely and engaging updates across social platforms
• Monitor marketing performance, track KPIs, and adjust strategies as needed to maximize outreach and participation
• Use data-driven insights to continuously refine marketing efforts for better results
• Report on campaign performance, engagement rates, and booking conversion rates

Preferred Qualifications

• Experience in marketing experiential events or game-based activations
• Ability to build and maintain relationships with a wide range of stakeholders
• Familiarity with event management software and CRM tools