Innovation Roundtable is hiring a
Paid Marketing Specialist, Remote - Republic of Serbia

Summary

The job is for a Paid Marketing Specialist to join the Innovation Roundtable's team and manage LinkedIn, Google, Meta, and other relevant platform ad campaigns. The role requires proven experience in managing paid marketing campaigns, strong analytical skills, technical expertise, strategic thinking, excellent communication skills, and a love for data-driven decision making.

Requirements

• Proven experience in managing and optimizing paid marketing campaigns, with a strong emphasis on LinkedIn as the primary platform, along with experience in Google Ads, and Meta
• Strong analytical skills and a love for data driven decision making
• Technical expertise in digital advertising platforms and tools
• A strategic thinker who can align campaigns with our business goals
• Excellent communication skills and the ability to work well with cross-functional teams

Responsibilities

• Develop and execute strategic and paid marketing campaigns across LinkedIn, Google, Meta, and other relevant platforms
• Manage day-to-day ad campaigns, including budget management, bid strategies, and A/B testing, while regularly analyzing performance and refining strategies to enhance effectiveness and boost ROI
• Stay on top of the latest digital marketing trends and technologies to keep our campaigns ahead of the curve
• Work with our content and design teams to create impactful ad assets, ensuring they are visually appealing, on-brand, and optimized for performance
• Optimize landing pages associated with paid campaigns, working collaboratively with relevant teams to enhance user experience and improve conversion rates through A/B testing and continuous performance analysis

Preferred Qualifications

Experience in a B2B and/or events environments is highly desirable and a significant plus, but not a requirement

Benefits

• A remote and flexible work environment
• An opportunity to take the lead and really run the paid marketing strategies across major platforms like LinkedIn, Google and Instagram
• The chance to work in a place where your strategic insights will directly influence our success
• Hands-on experience and ability to try your ideas out quickly
• The chance to collaborate with a creative and innovative team, where your ideas and strategies will make a direct impact
• High-level responsibility and ownership of projects from day one
• A fun, international work environment where we are not afraid to try something new
• A dynamic, supportive, and collaborative team culture that encourages growth and learning