Influencer Marketing Specialist

Summary

Join ZigZag as an Influencer Marketing Specialist and take ownership of sourcing Creators, negotiating contracts, and managing relationships to secure Creators for campaigns. This dynamic role involves identifying the right creators, managing end-to-end negotiations, supporting internal teams with strategic insights, and ensuring efficient and effective Creator partnerships for every campaign. You will act as a bridge between Creators, customers, and internal teams, serving as a creative problem-solver, deal-maker, and brand advocate.

Requirements

• Minimum two years of experience in targetting, handling and building relationships with influencers
• Excellent communication skills
• Amenable to work on a graveyard shift
• Candidates must be willing to work on a graveyard shift
• Full time work from home

Responsibilities

• Work with our in-house tools and team to source and vet highly relevant creators for each campaign
• Ensure selections align with campaign goals, brand guidelines, brand safety, and audience fit
• Partner with the Sales and Customer Success teams to assess creator budgets and advise on pricing structures that align with commercial benchmarks
• Own creator outreach and negotiations, securing optimal pricing, deliverables, timelines, and usage rights
• Build trust and long-term relationships with creators and their talent managers
• Draft, review, and finalize creator contracts, ensuring terms are clear, legally sound, and aligned with the campaign expectations
• Maintain a clean and organized contracting process
• Maintain constant communication with creators and internal teams throughout the preparation and execution of the campaign
• Anticipate issues, flag concerns early, and act decisively to keep everything on track
• Stay on top of trends in the influencer and social media landscape
• Know what makes creators tick and use this insight to enhance our sourcing, communication, and negotiation strategies
• Work cross-functionally to provide insights on creator performance, pricing benchmarks, sourcing strategies, and talent feedback
• Be a team player who elevates everyone around you