Integrated Growth Strategist

Summary

Join Cro Metrics as an Integrated Growth Strategist and lead client relationships across diverse industries, improving business performance through strategic experimentation and personalization campaigns. You will partner with clients to enhance their website testing (CRO) and lifecycle marketing (email & SMS). This role demands strategic thinking, business acumen, and strong interpersonal skills to manage multiple clients simultaneously. You will generate data-driven test ideas to improve revenue and key metrics, analyze results, and present findings to senior stakeholders. The position requires a holistic understanding of the customer journey and experience with product-market fit and go-to-market strategies. Growth and expansion of client partnerships are also key responsibilities.

Requirements

• Ability to develop effective relationships at all levels of a client's organization
• Proven experience working in digital growth marketing, including CRO and lifecycle (particularly email & SMS), product/market fit and go-to-market strategies
• Proven experience in growing and expanding partnerships with existing clients as well as supporting other business development efforts
• Hands-on experience analyzing digital business data to inform decisions
• Experience owning the build and execution of strategic account plans which drive business impact, customer engagement and brand loyalty
• Experience with optimization programs that embrace a continuous cycle of iterative testing: designing roadmaps, analysis, generating insights, calculating ROI, etc
• Experience in user experience (UX), web analytics or similar role(s) on consumer-facing web properties
• Familiarity with leading testing (e.g. Optimizely, Convert, VWO, Dynamic Yield, Adobe Target) and marketing automation platforms (e.g. Klaviyo, Hubspot, Mailchimp)
• Proven record driving impact with a holistic marketing approach
• Must be able to travel 10-15% of the time for client meetings

Responsibilities

• Understand business strategy and create results that impact the bottom line for our client businesses
• Build relationships with our client day to day contacts as well as senior level and C-suite stakeholders, get client buy-in on our strategy, and build trust for our strategic recommendations
• Drive test ideation, prioritization, and roadmapping, informed by web analytics, client goals, and client business results (e.g. reading earnings call transcripts for public companies)
• Analyze experiment results and provide recommendations
• Present strategic findings to a room of senior level stakeholders
• Work closely with our internal delivery team and external client teams to ensure everyone is aligned and pointed in the same direction in order to achieve results and hit goals within the guardrails of the contract
• Manage enterprise clients and build a culture of experimentation within client companies

Preferred Qualifications

• Lifelong learner, with a growth mindset
• Passionate about using data to improve user experiences
• Enjoy working cross-functionally in a highly collaborative environment
• Self-directed and working remotely
• Enjoy working with clients and their distributed stakeholder groups
• Driving client business results
• Enjoy building a client business portfolio

Benefits

• 401(k) with 100% match up to first 4%
• Vision, dental, HRA, HSA, FSA and other support benefits
• Medical employee coverage at 90% or greater for most plans
• 4 weeks of PTO and increases to 5 weeks after 3 years + up to 5 days of paid bereavement
• Gender neutral parental leave
• Work Perks - covers extras for healthcare, wellness and your pet
• Customized career plan in your first 90 days
• Laptop and gear of your choice
• Fully remote working environment
• Welcome packages and endless surprises
• Annual Company Retreat and periodic meetups