Integrated Marketing Manager

Summary

Join Coupa as a Manager of Integrated Campaigns and lead campaign strategy and execution for North America. You will drive meaningful change and elevate Coupa’s brand presence across the buyer journey, delivering coordinated, cross-channel campaigns that generate demand and inspire engagement. Responsibilities include leading end-to-end campaign strategy, driving brand awareness and pipeline growth, collaborating with cross-functional teams, activating ABM strategies, leveraging marketing tools, and managing a campaign calendar. The ideal candidate will have 5+ years of B2B growth marketing experience in enterprise SaaS or tech, proven ability to drive awareness and pipeline growth, deep understanding of the B2B buyer journey, technical fluency in marketing tools, and strong collaboration and communication skills. The estimated pay range is $107,525 - $143,000.

Requirements

• 5+ years of B2B growth marketing experience, especially in enterprise SaaS or tech, with a focus on integrated, cross-functional campaigns
• Proven ability to drive awareness, engagement, and pipeline through full-funnel marketing strategies
• Deep understanding of the B2B buyer journey and persona-based engagement across the funnel
• Technically fluent in tools like Marketo, 6sense, Salesforce, and Folloze, with a strong aptitude for learning new platforms
• Skilled in collaborating with ABM and Product Marketing teams to communicate complex value propositions
• Strong project leadership, storytelling, and communication skills with a customer-first, action-oriented mindset

Responsibilities

• Lead end-to-end campaign strategy and execution for North America, translating global messaging into high-performing, regional programs
• Drive brand awareness and pipeline growth through creative, multi-channel campaigns that span the full buyer journey and align with personas
• Collaborate cross-functionally with Marketing, Sales, and Enablement teams to prioritize plays, align messaging, and maximize impact
• Activate ABM strategies and sales acceleration through targeted campaigns that influence multi-threaded buying groups and fuel account progression
• Leverage tools like 6sense, Marketo, Salesforce, and Folloze to analyze performance and optimize campaigns based on data-driven insights
• Manage a campaign calendar across segments and orchestrate high-impact tactics (e.g., paid media, email nurtures, webinars, events) with a customer-first approach