CaptivateIQ is hiring a
Junior Product Marketing Manager

Summary

The job is for a Product Marketer at CaptivateIQ, a leading sales commission platform. The role involves building a world-class product marketing team, impacting the entire go-to-market funnel, and serving as the voice of the customer and market. Requirements include 3-5 years of SaaS product marketing experience, proven ability to develop and refine positioning and messaging, experience launching products and generating leads, excellent communication skills, customer experience, ownership mindset, data-driven strategy, and a bias toward action.

Requirements

• 3-5 years of SaaS product marketing experience and have a proven track record of working effectively with sales, marketing, and product teams
• Proven ability to develop, test, and refine positioning and messaging
• Experience launching products and features, with an emphasis on building awareness and generating leads
• An excellent communicator with a knack for communicating complex, technical concepts in simple terms
• Experience working directly with customers and serving as the voice of customers within an organization
• An ownership mindset and the demonstrated ability to autonomously own projects from strategy through to execution
• The right blend of a data-driven strategy paired with a bias toward action

Responsibilities

• Be an in-house expert on our product and the market; maintaining and sharing a deep understanding of market problems and opportunities and how our product solves them
• Create, test, and iterate on differentiated messaging and positioning across the buyer journey
• Be an evangelist and thought leader for CIQ; informing and publishing thought leadership, supporting prospect/customer calls, analyst inquiries, and presenting at events
• Lead product and feature launches; building out repeatable processes to make a big splash, with lower effort
• Partner with our marketing team to develop case studies, website content, and assets that support the buyer journey
• Partner with sales on analyzing and boosting conversion rates across the sales funnel with compelling messaging, assets, and enablement
• Track and measure key metrics to understand the impact of our GTM efforts and uncover new opportunities

Benefits

• (US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents
• Flexible vacation days and quarterly mental health days so you can recharge
• Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)
• One time work from home stipend & annual stipends for professional development and caretaking
• Virtual team lunches to keep you connected
• (US-ONLY) 401k plan to participate in and save towards the future
• Newest Apple products to help you do your best work
• Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent